KOL & Public Relation Manager

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

• Minimum 5–8 years of experience in KOL, Influencer Marketing, Public Relations, or Integrated Communications, with at least 2 years in a managerial or team leadership role.

• Experience in FMCG, Baby Care, Healthcare, Beauty, or Consumer Goods industries is highly preferred.

• Strong network with Indonesian media, KOLs, influencer agencies, MCNs, and PR agencies.

• Proven experience managing large-scale influencer campaigns and PR initiatives.

• Strong understanding of TikTok, Instagram, YouTube, Facebook, and emerging social media platforms.

• Excellent project management, stakeholder management, negotiation, and communication skills.

• Strong analytical skills with experience interpreting campaign performance and ROI.

• Fluent in Bahasa Indonesia and English; Mandarin proficiency is highly preferred and will be considered an advantage.

• Willing to work in a fast-paced and dynamic environment.

Key Responsibilities

1. KOL & Influencer Marketing Strategy

• Develop and execute integrated KOL and influencer marketing strategies aligned with brand and business objectives.

• Build, maintain, and strengthen relationships with celebrity ambassadors, parenting influencers, healthcare professionals, hospitals, agencies, and content creators.

• Lead end-to-end influencer campaigns across TikTok, Instagram, YouTube, Facebook, and emerging digital platforms.

• Manage KOL identification, selection, negotiation, briefing, contract execution, content approval, and campaign evaluation.

• Analyze campaign performance and continuously optimize ROI based on engagement, reach, EMV, conversion, sales contribution, and brand awareness.

2. Public Relations & Corporate Communications

• Develop and implement PR strategies to enhance MAKUKU's brand reputation and corporate image.

• Build and maintain strong relationships with media, journalists, editors, and key industry stakeholders.

• Lead product launches, corporate announcements, executive profiling, press conferences, and media events.

• Prepare press releases, media kits, speeches, Q&A documents, and crisis communication materials.

• Identify proactive PR opportunities to maximize earned media coverage and brand visibility.

3. Brand Campaign & Integrated Communications

• Collaborate with Brand, Digital Marketing, Media, and Sales teams to amplify integrated marketing campaigns.

• Drive social buzz and influencer advocacy before, during, and after campaign execution.

• Support offline activations, product launches, CSR initiatives, parenting communities, and brand events.

• Ensure consistent brand messaging across all PR and influencer touchpoints.

4. Social Listening & Reputation Management

• Monitor industry trends, competitor activities, and consumer insights to identify communication opportunities.

• Track social sentiment, online conversations, and emerging issues related to the brand.

• Develop response strategies and crisis communication plans to protect brand reputation.

• Partner with Customer Service and Digital teams to effectively manage online reputation and consumer feedback.

5. Performance Management & Reporting

• Establish campaign objectives, KPIs, and reporting frameworks to measure PR and influencer effectiveness.

• Monitor and analyze key metrics including:

  • Earned Media Value (EMV)

  • Share of Voice (SOV)

  • Media Reach & Impressions

  • Social Engagement

  • Influencer ROI

  • Brand Sentiment

  • Campaign Amplification

  • Media Quality Score

• Present actionable insights and recommendations to optimize future campaigns.