E- Commerce & Growth Specialist

E-Commerce & Growth Specialist

Requierements:

• Male or Female, 25–35 years old.
• Minimum 3 years of experience in e-commerce, marketplace, and website management in the fashion or beauty industry is a plus.
• Strong understanding of Shopee, TikTok Shop, Tokopedia, and other e-commerce platforms.
• Proven experience in driving growth through traffic acquisition, conversion rate optimization (CRO), and revenue improvement (planning and executing)
• Strong analytical skills with the ability to translate data into actionable business strategies.
• Familiar with SEO, website merchandising, and e-commerce best practices.
• Hands-on experience managing product listings, pricing, promotions, and inventory coordination.
• Experienced in planning, executing, and optimizing marketplace campaigns.
• Results-driven with excellent problem-solving skills and a proactive mindset.
• Detail-oriented, highly organized, and comfortable working with data and KPIs.
• Strong communication and cross-functional collaboration skills.
• Target-oriented and able to thrive in a fast-paced environment.
• Able to work independently while collaborating effectively with Marketing, Creative, Merchandising, and Warehouse teams.

Responsibilities :

Marketplace Management & Optimization

• Operations & SLA: Oversee day-to-day operations on regional marketplaces (Shopee, Tokopedia, TikTok Shop), ensuring store health metrics (ratings, chat response, SLA, and fulfillment) remain excellent.
• ⁠Catalog & SEO: Optimize product listings with accurate details, high-quality visuals, metadata, and SEO-friendly descriptions to maximize organic visibility.
• Campaign Planning: Build and maintain marketing calendars, coordinate promotional events (twin date, payday, etc), and execute new product launches across all platforms.

Paid Ads, Traffic Generation & Campaign Execution

• Multi-Channel Ads Management: Planning, monitor, and optimize paid advertising campaigns across both marketplace internal ads (Shopee Ads, Tokopedia Marketing Solutions)
• ROAS & Budget Control: Allocate ad spend efficiently across platforms to meet and exceed Return on Ad Spend (ROAS) targets while scaling traffic to the website.
• Cross-Functional Coordination: Collaborate closely with inventory, fulfillment, customer service, and the creative/design team to ensure a seamless customer shopping experience and asset readiness.

Website Management

- Oversee the day-to-day operations, user experience, product catalogue, update, and checkout flow of the brand's own website to optimize conversion rate.

- Retention and loyalty program: Implement CRM or loyalty initiatives on owned channels to increase Lifetime Value.