Area Sales Manager (Regional for Northern Sumatera and Batam)

Job Description:

• Analyze sales data and market trends to identify growth opportunities in both traditional wholesalers and modern retail chains.

• Manage and optimize the Trade Promotion budget to ensure high ROI for both GT and MT channels.

• Oversee MT operations, including stock management, shelf space negotiation, and ensuring 100% "Must Stock List" (MSL) compliance at the store level.

• Maintain strong relationships with local/regional Key Accounts messaging is prominently displayed via POS Materials.

• Monitor and evaluate the performance of Merchandisers (MD) and SPGs to ensure superior in-store execution and brand visibility.

• Manage distributor performance to ensure wide and deep distribution across traditional outlets, markets, and local groceries.

• Implement effective "Route to Market" (RTM) strategies to increase the number of Active Outlets (OA) and effective calls.

• Ensure product availability and prevent "Out of Stock" (OOS) situations across the wholesaler network.

• Manage brand presence & POSM execution and nurture Leadership and Team Management.

Requirements:

• Mandatory ability to write, speak, and present using English language (this position will require you to interact with expatriates).

• Proven experience handling Hybrid Channels (GT & MT) in the FMCG industry (Home Care/Detergent experience is a plus), minimum 2-4 years.

• Strong understanding of MT operational standards (Trading Terms, Listing, Merchandising) and GT distribution dynamics.

• Excellent negotiation, analytical, and leadership skills.

• Has good networking with local reputable FMCG Distributors Owner, especially Detergent/Laundry Distributor.