Social Media Admin

Placed: Tulungagung, East Java

Job Description

* Plan, create, and manage a content calendar across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.

* Design and produce engaging content (graphics, short videos, captions, stories) aligned with CaritaHub's brand voice.

* Schedule and publish posts at optimal times to maximize reach and engagement.

* Monitor, respond to, and moderate comments, direct messages, and community interactions in a timely, professional manner.

* Track and report key performance metrics (reach, engagement, follower growth, conversions) and recommend improvements.

* Stay up to date with social media trends, algorithm changes, and best practices in the health and elder care sector.

* Collaborate with the marketing, design, and product teams to support campaigns, launches, and promotions.

* Manage paid social media advertising campaigns where required, within allocated budgets.

* Ensure all content complies with company guidelines, data privacy regulations, and platform policies.

Requirements

* 1–2 years of experience managing business or brand social media accounts (fresh graduates with a strong portfolio are welcome).

* Proficiency with social media management and scheduling tools (Meta Business Suite, Buffer, Hootsuite, Later).

* Basic graphic design and video editing skills (Canva, CapCut, Adobe Photoshop/Premiere, or similar).

* Strong written communication skills in Bahasa Indonesia and English.

* Solid understanding of social media analytics and the ability to translate data into actionable insights.

* Creative, detail-oriented, well-organized, and able to manage multiple tasks and deadlines.

* Empathy for and interest in the elder care and healthcare community is a strong plus.