Marketing Supervisior

TRAIN Edu adalah perusahaan konsultasi pendidikan internasional yang berada di bawah naungan PT Rex Mada Ranu, yang berkomitmen untuk membimbing siswa menuju peluang pendidikan global dengan kejelasan, struktur, dan keyakinan. Dengan hampir satu dekade pengalaman, TRAIN Edu telah mendukung ratusan siswa dalam mengejar pendidikan tinggi di luar negeri. Kami dikenal luas karena keahlian yang kuat dalam ekosistem pendidikan Malaysia, didukung oleh kemitraan dengan universitas dan kampus ternama, serta pemahaman mendalam tentang jalur akademik, proses visa, dan transisi siswa. 

Responsibilities

•⁠  ⁠Develop and execute integrated marketing strategies aligned with the company's growth, student acquisition, and revenue objectives.

•⁠  ⁠Plan, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads to maximize qualified leads and ROI.

•⁠  ⁠Support the Sales team by generating sufficient qualified registrations and participants for sales-led activities, including school visits, webinars, education expos, open houses, and other recruitment events, through paid advertising and organic marketing initiatives.

•⁠  ⁠Plan and execute marketing-led campaigns and events that increase brand awareness, generate new leads, and strengthen the company's market presence.

•⁠  ⁠Develop and oversee the company's content marketing strategy, ensuring consistent and engaging content across social media, website, email, and other digital channels.

•⁠  ⁠Collaborate with the Sales and Partnership teams to deliver integrated marketing campaigns that contribute to enrollment targets.

•⁠  ⁠Manage the marketing budget, track campaign KPIs, and prepare performance reports with actionable insights for continuous improvement

•⁠  ⁠Ensure brand consistency across all marketing communications and customer touchpoints.

Qualifications

•⁠  ⁠Bachelor's degree in Marketing, Business, Communications, or a related field.

•⁠  ⁠⁠Minimum 2 years of experience in marketing, preferably within a marketing agency.

•⁠  ⁠⁠Strong understanding of digital marketing and social media platforms (Instagram, TikTok, etc.).

•⁠  ⁠⁠Proven ability to achieve targets related to growth, engagement, and lead generation.

•⁠  ⁠⁠Analytical mindset with the ability to interpret data and make data-driven decisions.

•⁠  ⁠⁠Creative, up-to-date with digital trends, and highly proactive.

•⁠  ⁠⁠Strong leadership and communication skills with experience managing a team.

•⁠  ⁠⁠Detail-oriented and able to work in a fast-paced environment.