Sales and Marketing Officer

Sales and Marketing Head – IT Products & Services

Position: Sales and Marketing Head

Department: Sales & Marketing

Employment Type: Full-Time

Reports To: President / Management

Job Summary

The Sales and Marketing Head is responsible for leading the company’s sales and marketing operations for IT products and services. The role focuses on achieving revenue targets, developing new business opportunities, managing the sales team, strengthening client relationships, and implementing effective marketing strategies to increase brand awareness and market presence.

The ideal candidate should have strong experience in B2B IT sales, account management, business development, digital marketing, and team leadership, with a good understanding of IT hardware, software, infrastructure, cybersecurity, cloud, managed services, and other technology solutions.

Key Responsibilities

Sales & Business Development

• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Generate new business opportunities and develop a strong pipeline of prospective clients.
• Manage corporate and enterprise accounts and build long-term client relationships.
• Identify opportunities for cross-selling and upselling IT products and services.
• Lead client meetings, presentations, negotiations, and contract discussions.
• Review and approve quotations, proposals, pricing, and commercial terms before submission when required.
• Monitor sales pipelines, forecasts, conversion rates, and team performance.
• Establish partnerships with IT vendors, distributors, manufacturers, and business partners.
• Ensure timely follow-up of leads, proposals, quotations, and client inquiries.

Marketing

• Develop and implement marketing strategies that support the company's sales objectives.
• Manage digital marketing initiatives, including social media, email marketing, website campaigns, SEO, paid advertising, and lead-generation activities.
• Plan campaigns and promotions for IT products and services.
• Coordinate the development of marketing materials, presentations, product catalogs, advertisements, and sales collateral.
• Monitor competitors, pricing, industry developments, and emerging technology trends.
• Measure campaign performance, lead quality, conversion rates, and marketing ROI.

Team Leadership

• Lead, coach, motivate, and manage the Sales and Marketing Team.
• Establish individual and team KPIs, sales quotas, and performance targets.
• Conduct regular sales meetings, pipeline reviews, and performance evaluations.
• Provide product and sales training to improve the team's technical and commercial knowledge.
• Develop strategies to improve productivity, lead conversion, customer acquisition, and account retention.
• Ensure the team follows company policies, sales procedures, CRM processes, and reporting requirements.

Client & Account Management

• Maintain strong relationships with key clients and strategic accounts.
• Ensure client requirements are properly understood and coordinated with technical, operations, procurement, finance, and management teams.
• Handle major client concerns and commercial escalations.
• Maintain high standards of customer service and after-sales coordination.

IT Products & Services Coverage

The Sales and Marketing Head may be responsible for promoting and selling solutions including:

• Desktop Computers, Mini PCs, Laptops, Servers, and IT Equipment
• Computer Leasing and Rent-to-Own Solutions
• Network Infrastructure and Structured Cabling
• Firewalls and Cybersecurity Solutions
• Managed IT Services and Technical Support
• Cloud, Server, Backup, and Storage Solutions
• Microsoft and Other Software Licensing
• CCTV and Access Control Systems
• IT Outsourcing and Helpdesk Services
• Website Development and Digital Solutions
• Business Continuity and Seat Leasing Solutions
• Other IT products, solutions, and professional services offered by the company

Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Technology, Management, or a related field.
• Preferably 3–5+ years of experience in IT sales, business development, or marketing, with supervisory or managerial experience.
• Strong knowledge of B2B and corporate sales.
• Familiarity with IT hardware, software, networking, cybersecurity, cloud, and managed services is highly preferred.
• Proven ability to meet or exceed sales targets.
• Strong leadership and people-management skills.
• Excellent communication, presentation, negotiation, and client-management skills.
• Experience using CRM, digital marketing, social media, and lead-generation platforms is an advantage.
• Strong analytical and strategic planning skills.
• Results-oriented and capable of working in a fast-paced and target-driven environment.

Key Performance Indicators (KPIs)

Performance may be measured based on:

• Monthly and quarterly sales achievement
• Gross profit and revenue targets
• New client acquisition
• Qualified leads generated
• Lead-to-client conversion rate
• Sales pipeline value and accuracy
• Client retention and repeat business
• Marketing campaign performance
• Collection and account coordination
• Sales team performance and productivity
• CRM and reporting compliance

Core Competencies

Leadership • B2B Sales • Business Development • IT Solutions Selling • Digital Marketing • Account Management • Negotiation • Strategic Planning • Lead Generation • Team Management • Client Relationship Management • Revenue Growth

Primary Objective

To drive sustainable revenue growth by building a high-performing sales and marketing organization, expanding the company's customer base, strengthening its market presence, and positioning the company as a trusted provider of IT products, solutions, and services.