Marketing & Social Media Content Specialist

KARAOKE MANEKINEKO, one of Japan's largest karaoke chains with more than 700 outlets worldwide, is expanding in Jakarta! With the concept of providing karaoke locations that feature safety and comfort, reasonable prices, and a friendly atmosphere, KARAOKE MANEKINEKO is here to bring one-of-a-kind enjoyment and experiences.

What You'll Do

Social Media & Content

• Develop creative and engaging content ideas for Instagram, TikTok and other social-media platforms.

• Create and manage weekly and monthly content calendars.

• Photoshoots and short-form videos at Manekineko outlets.

• Edit video content using CapCut or similar applications.

• Create basic visual content using Canva or similar tools.

• Write captions, scripts and promotional copy.

• Monitor social-media trends and identify opportunities relevant to the Manekineko brand.

• Manage day-to-day social-media posting and engagement.

Marketing & Campaigns

• Plan & execute marketing campaigns and outlet promotions.

• Plan & execute events, collaborations, seasonal campaigns and special activities.

• Assist with community and KOL/influencer collaborations and other marketing activities.

• Conduct competitor and market research.

Performance & Improvement

• Monitor content performance, including reach, views, engagement and follower growth.

• Identify which content performs well and recommend improvements.

• Prepare simple monthly social-media reports.

• Connect social-media activity with marketing objectives and customer traffic.

What We're Looking For

• Minimum D3/S1 in Marketing, Communications, Digital Marketing, Advertising, Media or related fields.

• 1–3 years of experience in social media, digital marketing, content creation or a similar role is preferred.

• Fresh graduates with a strong portfolio are welcome to apply.

• Strong understanding of TikTok and Instagram.

• Able to independently create short-form video content.

• Familiar with CapCut, Canva or similar tools.

• Good copywriting and storytelling skills.

• Up-to-date with social-media trends and popular culture.

• Good communication and teamwork skills.

• Comfortable visiting outlets to create content.

• Comfortable appearing on camera or involving customers/staff in content when appropriate.

• Able to work independently and meet deadlines.

• Strong interest in entertainment, lifestyle, F&B, music or popular culture is an advantage.

These Skills Will Be a Plus

• Experience with a consumer, F&B, entertainment, retail or lifestyle brand.

• Photography and videography skills.

• KOL/influencer campaign experience.

• Basic knowledge of Meta Ads or TikTok Ads.

• Experience with social-media analytics.

• Basic graphic-design skills.

• Experience managing a brand's social-media account.

• Interest in Japanese pop culture, anime, music or entertainment.

What We Offer

• Opportunity to work with an international Japanese entertainment brand.

• Hands-on experience in marketing and digital content.

• Opportunity to develop and execute your own creative ideas.

• Exposure to multiple outlets, campaigns and customer segments.

• Career development opportunities in a dynamic working environment.