Leads Generation Specialist

Key Responsibilities

• Research and identify high-quality B2B and B2C prospects using multiple lead generation platforms and data sources.
• Build targeted prospect lists by collecting accurate company and contact information, including decision-makers, verified email addresses, phone numbers, and company details.
• Conduct market and competitor research to identify new business opportunities and target accounts.
• Qualify leads based on client-defined criteria before passing them to the sales or business development team.
• Verify and clean lead data to maintain high-quality CRM records and reduce bounce rates.
• Maintain and update CRM systems with lead information, outreach status, and prospect activity.
• Collaborate with sales and marketing teams to refine targeting strategies and improve lead quality.
• Prepare regular reports on lead generation activities, pipeline growth, and campaign performance.

Qualifications

• Proven experience working for an Advertising Agency or Advertising Company is required.
• Proven experience as a Cold Caller, Appointment Setter, Sales Development Representative (SDR), Business Development Representative (BDR), or Telemarketing Specialist.
• Demonstrated success in outbound cold calling, appointment setting, lead qualification, and sales prospecting.
• Strong experience conducting email outreach and LinkedIn prospecting as part of integrated outbound campaigns.
• Excellent English communication skills with a clear, professional, and confident speaking voice.
• Strong objection-handling, negotiation, and relationship-building skills.
• Experience using CRM platforms such as HubSpot, Salesforce, Zoho, Pipedrive, or similar systems.
• Self-motivated, target-driven, and comfortable making a high volume of outbound calls daily.
• Strong organizational skills with the ability to manage multiple leads and follow-up schedules.

Portfolio Requirements (Mandatory)

Applicants must submit a portfolio demonstrating previous outbound sales or appointment-setting campaigns, including:

• Case studies of similar cold calling, appointment-setting, or lead generation campaigns.
• A summary of the campaign objectives, target audience, and outreach strategy.
• Performance statistics, such as:
• Number of outbound calls completed
• Connection rate
• Appointment booking rate
• Qualified leads generated
• Conversion rate
• Sales pipeline value or revenue generated (if applicable)
• A brief explanation of the applicant's specific role and contributions to each campaign.

Only candidates who can provide relevant campaign portfolios and measurable performance statistics will be considered.