Digital Marketing Supervisor

Responsibilities

• Lead performance marketing strategy across Meta Ads, TikTok Ads, Google Ads, and Marketplace Ads to drive GMV, revenue, and business growth.
• Own media planning, budget allocation, and campaign optimization across multiple brands and channels.
• Analyze full-funnel performance and identify opportunities to improve ROAS, conversion rate, customer acquisition, and overall campaign efficiency.
• Stay ahead of platform trends, algorithm updates, and emerging advertising solutions to maximize performance across local and regional markets.
• Collaborate closely with E-Commerce, Creative, KOL, and Brand teams to deliver integrated, high-performing campaigns.
• Drive continuous experimentation through audience, creative, bidding, and conversion optimization initiatives.
• Lead, mentor, and develop a team of Performance Marketing Specialists while ensuring delivery of commercial targets.

Requirements

• Minimum 3-6 years of experience in Performance Marketing, Media Buying, or Growth Marketing, preferably within beauty, retail, FMCG, or e-commerce industries.
• Proven hands-on experience managing Meta Ads, TikTok Ads, Google Ads, Shopee Ads, and TikTok Shop Ads.
• Strong experience handling and optimizing high-value advertising budgets (IDR 1B+ per month).
• Deep understanding of advertising algorithms, attribution, audience targeting, bidding strategies, and performance optimization.
• Experience managing multi-brand or multi-channel campaigns with a strong focus on GMV, ROAS, CAC, and conversion growth.
• Prior experience leading and developing teams of 5+ members.
• Exposure to regional or international campaign management is highly preferred, particularly for Malaysia, Thailand, and the Philippines.
• Strong analytical, strategic thinking, and stakeholder management skills.