CRM & Marketing Analyst

Job Description

• Extract, clean, and analyze customer and transactional data using Excel and other tools to produce regular performance reports (retention, churn, customer lifetime value) that support management decision-making.

• Develop and maintain customer segmentation models to enable targeted and personalized marketing initiatives.

• Build, maintain, and continuously improve CRM dashboards to track customer KPIs, campaign performance, and sales funnel metrics.

• Plan, execute, and evaluate CRM campaigns (retention, cross-sell, up-sell, reactivation) in coordination with the Growth and Marketing Communication teams.

• Ensure the accuracy, completeness, and hygiene of the customer database across systems, coordinating with IT as needed.

• Partner with Sales, Customer Service, and IT to align CRM initiatives with overall business objectives.

Requirements:

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field.

• 3-5 years of relevant experience in CRM, data analysis, or customer insight roles.

• Advanced Excel skills (pivot tables, VLOOKUP/XLOOKUP, macros); familiarity with SQL and BI tools (e.g., Power BI, Tableau) is an advantage.

Proven experience managing CRM systems and building customer segmentation models.

• Strong analytical and data visualization skills, with the ability to translate data into actionable insights.

• Experience developing and monitoring CRM dashboards and marketing performance reports.

• Track record of planning and executing CRM/retention campaigns.

• Detail-oriented with strong data accuracy and database management discipline.

• Familiarity with CRM or marketing automation platforms (e.g., Salesforce, HubSpot, or similar).

• Experience in FMCG, home appliances/electronics, or subscription-based business is an advantage