Digital Strategist

Qualifications: 

•  Bachelor’s degree in Communication, Marketing, Business, or related field.
• 1–3 years of experience in a digital agency or brand as a strategist, planner, or digital marketer.
• End-to-end understanding of the digital ecosystem: media buying, content,website, analytics.
• Strong analytical and strategic thinking skills.
• Deep understanding of customer journeys, funnels, and digital behavior.
• Proficient with tools such as Google Analytics, Meta Ads Library, SimilarWeb,SEMrush, etc.
• Experience in preparing and delivering strategic presentations to clients.
• Ability to write briefs and communicate ideas clearly to internal teams.
• Up to date with digital trends (AI, eCommerce, video content, SEO, etc.).
• Familiarity with AI tools (ChatGPT) to improve efficiency.
• Experience in creating omnichannel strategies (offline + digital).

Job scope: 

• Develop integrated digital strategies (paid, owned, earned media) based on client objectives.
• Create campaign frameworks, funnels, and digital customer journeys.
• Translate client briefs into clear, actionable strategic directions.
• Create and finalize deck presentation material and deliver to client.
• Set up digital marketing campaign effective KPI & budget.
• Gather and analyze data from various sources (Google Analytics, sociallistening, market research).
• Build audience personas, identify pain points, and uncover behavioral insights.
• Recommend the most effective channels (Meta, TikTok, Google, KOL, SEO,email, etc.).
• Advise on content distribution plans and optimal media mix strategies.
• Write strategic briefs for content or creative teams based on insights.
• Ensure creative executions align with strategy and target audience.
• Work cross-functionally with media, content, creative, web/dev, and datateams.
• Act as a strategic partner to both internal teams and clients in decision-making.
•  Analyze campaign results and recommend strategic optimizations.
• Contribute to reporting frameworks and help translate data into meaningful stories for clients.