Digital Marketing & Content Executive

About the Role

We are looking for a hands-on Digital Marketing & Content Executive to join Loren Ng Designs and take ownership of the day-to-day execution of our digital marketing activities.

You will work closely with the marketing team to turn ideas and marketing direction into consistent, engaging content across social media and other digital channels.

This role is ideal for someone who understands that good marketing is more than creating visually attractive content. You should be able to understand the message behind the content, execute it well, manage multiple priorities, track performance and keep marketing assets and systems organised.

You will have room to grow into greater ownership of campaigns, reporting, content strategy and marketing initiatives as you become stronger in the role.

What You Will Do

A. Digital Marketing & Content

Your main responsibility will be executing our day-to-day digital marketing activities.

You will:

• Plan and execute social media content based on our marketing direction and content calendar

• Create social media content including Reels, carousels, graphics and captions

• Edit short-form videos for Instagram and other relevant platforms

• Research content ideas, industry topics, competitors and relevant trends

• Schedule and publish content across social media platforms

• Collect and organise project photos, videos and information for marketing use

• Upload and format website articles and other digital content

• Support newsletters, events and marketing campaigns

• Maintain an organised library of content and marketing assets

B. Digital Marketing Performance

You will help us understand what is working and continuously improve our marketing activities.

You will:

• Assist with Meta Ads setup, monitoring and optimisation

• Support basic SEO tasks including keyword research and on-page updates

• Monitor social media, website and campaign performance

• Compile monthly marketing performance reports

• Identify content and campaign opportunities based on performance data

• Research and test new ideas to improve reach, engagement and lead generation

C. Marketing Operations & Organisation

You will help keep our marketing workflow organised and ensure things do not fall through the cracks.

You will:

• Maintain the content calendar and marketing trackers

• Keep marketing files, project assets and digital folders organised

• Maintain clear file naming and documentation systems

• Keep Notion, Google Drive and other marketing tools up to date

• Track content status, approvals, deadlines and outstanding tasks

• Follow up with team members when information or assets are missing

• Identify opportunities to improve marketing workflows and systems

• Keep marketing materials and records easy for the team to find and use

D. Sales & Project Support

You will provide support across sales and project teams where needed to keep information and follow-ups organised.

You will:

• Record new enquiries and maintain lead information in the CRM

• Send initial follow-up messages based on our existing process

• Schedule calls and meetings

• Organise sales presentations, proposals and supporting documents

• Collect project information, photos and updates needed for marketing

• Follow up internally on outstanding marketing-related tasks

• Support coordination between the marketing, sales and project teams

Your role is to support the execution and coordination of marketing activities. Technical construction and project decisions will remain with the relevant project team.

What We Are Looking For

You should be:

• Having 1–3 years of experience in digital marketing, social media, content marketing or a related role

• Comfortable executing content from idea to publication

• Strong in written English and able to communicate ideas clearly

• Able to understand the message and purpose behind content, not just make it visually attractive

• Confident using Canva and short-form video editing tools such as CapCut

• Organised and meticulous with files, documentation and deadlines

• Self-directed and able to move work forward without constant instructions

• Able to manage multiple priorities and follow through on tasks

• Comfortable researching, learning and testing new ideas

• Able to look at marketing performance and identify opportunities to improve

• Comfortable asking questions and communicating when instructions or information are unclear

• Reliable, detail-oriented and consistent with deadlines

Experience with any of these tools is a plus:

• Meta Ads Manager

• Google Analytics

• Google Search Console

• Webflow

• HubSpot or another CRM

• Notion

• Email marketing platforms

Growth Path

This role starts with hands-on execution.

As you become stronger in the role, you can grow from supporting the work to owning parts of it.

Possible progression:

Digital Marketing & Content Executive

? Marketing Executive

? Senior Marketing Executive

? Growth & Operations Lead

Progression will depend on your ability to execute consistently, understand performance, improve systems and take ownership of results.