KOL Specialist TikTok GO US

Entropi Global Martech is seeking a KOL Specialist TikTok GO US to join our dynamic Digital & Search Marketing team.

As a KOL (Key Opinion Leader) Specialist focused on TikTok GO US, you will play a crucial role in identifying, managing, and leveraging relationships with influential content creators on TikTok to drive brand awareness, engagement, and conversions for our clients' campaigns in the US market. This role is essential to our influencer marketing strategy and directly impacts the success of our social commerce initiatives.

Key responsibilities:

• Identify, evaluate, and recruit high-potential KOLs and influencers on TikTok platform, particularly those aligned with TikTok GO US initiatives

• Build and maintain strong relationships with KOLs, managing communications, negotiations, and contract discussions to ensure successful partnerships

• Develop comprehensive influencer marketing strategies tailored to campaign objectives, target audiences, and brand guidelines

• Coordinate and oversee content creation processes with selected influencers, ensuring brand alignment and content quality standards are met

• Manage campaign timelines, deliverables, and performance metrics across multiple KOL partnerships simultaneously

• Monitor campaign performance and engagement metrics, providing detailed analytics reports and recommendations for optimisation

• Collaborate with cross-functional teams including creative, social media, and account management to ensure cohesive campaign execution

• Stay updated on TikTok trends, algorithm changes, and platform best practices to inform strategy and recommendations

• Manage influencer budgets and negotiate rates to maximise ROI and campaign effectiveness

What we're looking for

• Proven experience as a KOL Specialist, Influencer Marketing Specialist, or similar role, preferably with focus on TikTok or short-form video platforms

• Deep understanding of the TikTok ecosystem, content trends, audience demographics, and the platform's algorithm

• Strong knowledge of social commerce, particularly TikTok and e-commerce integration strategies

• Excellent relationship management and communication skills, with ability to negotiate effectively with content creators

• Proficiency in analysing social media metrics and campaign performance data, with ability to translate insights into actionable recommendations

• Strong project management capabilities, with ability to juggle multiple campaigns and stakeholders simultaneously

• Knowledge of content creation best practices and ability to brief creators on campaign requirements

• Familiarity with influencer marketing platforms and tools for identification, tracking, and analytics

• Fluent English communication skills, both written and verbal

• Preferred: experience with TikTok Creator Fund, TikTok Ads, or other TikTok monetisation programs

• Preferred: background in digital marketing, e-commerce, or social media marketing

What we offer:

• Competitive compensation.

• Dynamic, collaborative and innovative work environment.

• Opportunity to work on cutting-edge influencer marketing campaigns with leading brands.

• Develop your professional network within the digital marketing and social commerce space.
  

Work arrangement: Onsite (Tangerang)

Apply now and Join Us in Shaping The Future of Social Commerce Marketing.