Marketing Manager

Position Overview:

The Marketing Head will be responsible for developing and executing strategic marketing initiatives to strengthen brand awareness, increase customer engagement, and drive sales growth for Lukfook Jewellery Philippines. The role requires a highly proactive, organized, and results-driven leader with strong people management skills and an extensive network of celebrities, influencers, media partners, and industry personalities. The successful candidate will lead the marketing team in creating impactful campaigns that enhance the brand's market presence and support business objectives.

QUALIFICATIONS:

· Bachelor’s degree in Marketing, Commerce, Business, PR, Communications, or other related courses.

· Having a background in the Hospitality industry is an advantage

· Mandarin-English speaking is preferred but not required

· With at least 3-4 years of experience as a Marketing Head

· Experience in luxury retail, jewellery, fashion, beauty, lifestyle, or premium consumer brands is highly preferred.

· Proven track record of developing successful marketing campaigns that drive brand awareness and sales growth.

· Strong network of celebrities, influencers, media contacts, event organizers, and industry partners.

· Excellent leadership, team management, and project management skills.

· Highly proactive, organized, creative, and results-driven.

· Strong negotiation, communication, and relationship-building abilities.

· Proficient in digital marketing, social media management, and marketing analytics.

· Willing to work flexible hours and attend events as required.

Key Skills

• Key Competencies
• Strategic Thinking
• Leadership and People Management
• Business Development Mindset
• Relationship Building and Networking
• Brand Management
• Marketing Innovation

DUTIES AND RESPONSIBILITIES:

Strategic Marketing & Brand Management

• Develop and implement comprehensive marketing strategies aligned with the company's business goals and sales targets.
• Strengthen and maintain the premium image and positioning of the Lukfook Jewellery brand.
• Identify market trends, customer preferences, and competitive opportunities to drive business growth.
• Propose innovative marketing initiatives and partnerships to expand market reach and customer acquisition.

Influencer, Celebrity & Partnership Management

• Establish and maintain strong relationships with celebrities, influencers, content creators, media organizations, and brand ambassadors.
• Conceptualize and execute endorsement campaigns, collaborations, and promotional partnerships.
• Identify strategic opportunities to increase brand visibility through public figures and industry networks.
• Negotiate partnership agreements and ensure maximum return on marketing investments.

Digital Marketing & Customer Engagement

• Oversee social media, digital advertising, website marketing, email campaigns, and content strategies.
• Drive customer engagement and brand loyalty through effective online and offline marketing initiatives.
• Monitor campaign performance and implement data-driven improvements to maximize results.

Events & Promotions

• Lead the planning and execution of product launches, store events, promotional activities, and brand campaigns.
• Coordinate with internal departments and external vendors to ensure successful event execution.
• Develop marketing activities that generate customer traffic and increase sales conversions.

Leadership & Team Management

• Manage, mentor, and develop the marketing team to ensure high performance and accountability.
• Set clear objectives, monitor team productivity, and provide regular coaching and performance feedback.
• Foster a proactive, collaborative, and results-oriented work environment.
• Ensure proper planning, organization, and timely completion of marketing projects.

Budget & Performance Management

• Prepare and manage the annual marketing budget.
• Monitor marketing expenditures and ensure cost-effective utilization of resources.
• Analyze campaign performance, customer acquisition metrics, and sales impact.
• Provide regular reports and strategic recommendations to Management.