Senior Director of Brand Marketing

Coleto Brands is a dynamic collective of brands united by a commitment to enhancing spaces through design and functionality. Headlined by its flagship brands, Kichler and Progress Lighting, Coleto Brands provides residential lighting fixtures across key categories, including interior and exterior decorative lighting, bath/vanity, architectural systems and downlights, ceiling fans and landscape. Visit .

Job Description

Coleto Brands, parent company of Progress Lighting and Kichler, is seeking a Senior Director of Brand Marketing to join our team. This role is responsible for defining, elevating and protecting the brand strategy across Coleto Brands. You will lead a high-functioning brand marketing team to drive a cohesive brand architecture, translate brand strategy into impactful integrated marketing programs, and ensure alignment with business objectives to fuel growth, differentiation and brand advocacy. As a senior leader within the organization, you will also closely collaborate with cross-functional colleagues to ensure corporate and go-to-market brand consistency across all touchpoints, delivering best-in-class brand experiences for customers and consumers. This role is both strategic and hands-on, flexing as needed to build strong, enduring brands that resonate with target audiences across all channels.

The ideal candidate will possess an entrepreneurial spirit and a passion for brand building across all touchpoints. You will work closely with internal colleagues and external agency partners to develop and implement brand marketing initiatives that elevate the Kichler and Progress Lighting brands among their target audiences while also supporting business needs. You will keep a pulse on marketing, industry, consumer and cultural trends to identify relevant opportunities for on-going brand growth. As the functional team lead, you will also play a key role in developing and mentoring a team of direct and indirect. You will be responsible for developing and monitoring key performance indicators as well as providing updates to senior management, therefore a strong business acumen will be a critical success factor.

Duties and

Responsibilities

Brand Architecture, Strategy & Portfolio Management

Develop and maintain a clear, scalable brand architecture across corporate and flagship brands

Responsible for the role and relationship of each brand within the portfolio

Define, lead and socialize individual brand strategies for Coleto Brands and its portfolio, aligning with business objectives and growth priorities

Establish clear brand positioning, value propositions, and messaging frameworks for each brand to drive interest and advocacy among each brandâ??s target audiences

Identify market trends, competitive dynamics, and customer insights to inform brand direction

Brand Stewardship & Governance

Serve as the guardian of brand integrity and consistency across all touchpoints

Establish brand standards, guidelines, and governance processes

Ensure consistent execution across all brand touchpoints, including websites, literature, packaging, events, media channels, content and in-store/showroom merchandising

Go-to-Market Brand Leadership

Partner with product marketing, sales, and channel teams to bring brand strategy to life through all go-to-market executions and new product launches

Oversee the development of integrated campaigns that build awareness, consideration, and advocacy

Ensure brand storytelling is compelling, differentiated, and resonates with each brandâ??s target audiences

Lead cross-functional teams to bring brand strategy to life in our owned experience centers (Progress Experience Center, Kichler Experience Center, Kichler Boutique at High Point) through physical space design, event programming and activations

Customer Events & Tradeshows

Lead brand strategy and execution for customer events, trade shows, and experiential marketing

Ensure all brand activations deliver a cohesive, differentiated, and memorable brand experience

Partner with sales and product teams to maximize event impact

Customer & Market Insights

Leverage research, data, and insights to continuously refine brand strategy

Establish, track and report on brand KPIs that reflect brand health and market impact

Translate insights into actionable strategies that drive growth

Cross-Functional Leadership

Collaborate with cross-functional teams and executive leadership to ensure brand consistency across all touchpoints

Act as a strategic advisor to leadership on brand-related decisions

Align teams around a shared brand vision and priorities

Team Leadership & Development

Build, lead, and mentor a high-performing brand marketing team

Foster a culture of creativity, accountability, and collaboration

Manage agency relationships and external partners

Qualifications

Skills and Experience

A Bachelor's degree in Marketing, Business Administration or Communications is required

A minimum of 12 years as a brand strategist or similar brand marketing role is required

Proven track record of building and scaling multi-brand portfolios

Deep expertise in brand strategy, architecture, integrated marketing, and digital brand experiences

Strong creative instincts with the ability to guide and evaluate creative work

Exceptional leadership, communication, and stakeholder management skills

Data-driven mindset with the ability to balance analytics and intuition

A strong business acumen and the ability to align brand success with business performance

Solutions-oriented, entrepreneurial mindset, able to seamlessly flow between high-level strategy and hands-on execution

Experience leading corporate communications and large-scale brand activations/events is preferred

Experience in consumer goods, home, lifestyle, or design-driven categories is preferred

Travel

requirements: 15% domestic travel

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Additional Information

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other

benefits and privileges of employment. Please contact us to request accommodation.

Coleto Brands LLC, its divisions, subsidiaries and affiliates (collectively â??Coleto Brandsâ? or the â??Companyâ?) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit.

It is the Companyâ??s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases,

benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Coleto Brands is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English and Spanish

E-Verify Right to Work Poster: English, Spanish