Performance & Growth Marketing Manager

What you'll do

Paid acquisition:

• Own and optimise all paid channels (Google Ads, LinkedIn Ads, Meta, Reddit Ads, retargeting, review sites)
• Build, launch, and iterate on campaigns end-to-end: setup, creative briefs, bidding, reporting
• Allocate budget across channels based on CAC, pipeline contribution, and payback
• Run structured A/B tests on creative, targeting, landing pages, and offers
• Partner with design and content on ad creative, landing pages, and conversion flows
• Report on the metrics that matter: pipeline, MQL to SQL, CAC, ROAS, payback
• Growth hacking and organic experiments
• Run organic growth plays where our buyers actually hang out: Reddit, LinkedIn, industry forums, construction communities, Slack/Discord groups
• Identify and test new acquisition channels before competitors touch them
• Set up experiment cycles with clear hypotheses, sample sizes, and kill criteria
• Build lightweight automations and workflows to scale what works
• Find creative wedges into the construction market that traditional B2B playbooks miss

Ways of working:

• Move fast: ship experiments weekly, kill losers quickly, double down on winners
• Own the full loop: hypothesis, execution, measurement, decision
• Bring numbers to every conversation, but stay creative on the input side
• Manage your own priorities and deliver without hand-holding
• What we're looking for
• Proven experience running paid channels for a B2B SaaS company (this is a must, not a nice-to-have)
• Track record of shipping growth experiments outside of paid, especially community-led plays like Reddit organic
• Strong analytical instincts: you can build a funnel, size an opportunity, and read attribution honestly
• Comfortable across the full paid stack (Google, LinkedIn, Meta, Reddit) and modern attribution setups
• Self-starter who spots an untested channel and just runs the experiment
• Bias for speed on tests, and for polish on the things that scale
• Fluent English
• Fully remote

Tools:

• Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Reddit Ads
• HubSpot (or similar) for lifecycle, attribution, and pipeline reporting
• GA4, Mixpanel, or similar for funnel analytics
• Ahrefs or similar for SEO and organic opportunity mapping
• Zapier, n8n, or similar for lightweight growth automation
• AI tools for ad copy, creative variants, and audience research

Nice to have:

• Experience marketing to construction, trades, or other non-tech industries
• Product-led growth experience or work on self-serve funnels
• Direct experience running a Reddit organic strategy at scale
• Familiarity with ABM motions and outbound-adjacent growth tactics