Media Officer

Experience & Background

• Minimum 1 year of experience in digital paid media, either in agency or in-house setting
• Hands-on experience running campaigns on at least 2–3 major platforms (Meta Ads, Google Ads, TikTok Ads)
• Familiarity with digital marketing funnel from awareness (upper funnel) down to conversion (lower funnel)

Technical Skills

• Working knowledge of major ad platforms: Meta Ads Manager, Google Ads, TikTok Ads Manager
• Basic understanding of programmatic advertising concepts (DSP, SSP, audience targeting) — experience with DV360 or TTD is a plus
• Comfortable reading and interpreting campaign data: CTR, CPM, CPC, ROAS, CPA, etc.
• Familiarity with tracking tools such as MMPs (AppsFlyer, Adjust) or pixel-based tracking is a plus

Soft Skills

• Detail-oriented with a structured working style
• Strong communication skills able to coordinate with internal teams and external partners
• Proactive in flagging issues and suggesting optimizations
• Able to manage multiple tasks and campaigns simultaneously under tight deadlines

What You'll Do Campaign Execution

• Set up, manage, and monitor paid media campaigns across digital channels (Meta, Google, TikTok, and/or programmatic platforms when needed) in accordance with client briefs and KPIs.
• Ensure campaigns are launched on time, within budget, and aligned to targeting strategy
• Optimization & Reporting
• Monitor daily campaign performance and flag anomalies or underperformance to senior team members
• Assist in making optimization decisions bid adjustments, audience refinements, creative rotation, placement testing
• Compile regular performance reports (weekly/monthly) with clear metrics and basic insights
• Coordination & Support
• Liaise with media vendors, publishers, and ad networks for trafficking, placements, and performance follow-ups
• Support in the strategy development and media planning
• Coordinate with creative team to ensure ad assets meet platform specs and go live on schedule
• Administrative
• Maintain campaign trackers, budget pacing sheets, and documentation
• Support in post-campaign analysis and presentation preparation