Performance Marketing Manager

About the role

We are seeking a Performance Marketing Manager to join Brilliant Think Center in Palembang, South Sumatra. This is a full-time position that plays a crucial strategic role in driving measurable results through data-driven marketing initiatives. You will be responsible for managing and optimising our digital marketing campaigns to ensure maximum return on investment and contribute directly to the company's growth objectives. This role offers the opportunity to make a significant impact on our marketing performance and business success in a dynamic, results-focused environment.

What you'll be doing

• Own end-to-end management of paid media campaigns across Meta, Google, TikTok, and emerging platforms, to optimize performance and scale high-impact channels.

• Monitor and improve campaign performance metrics (CTR, CPC, CPA, ROAS, etc.), employing A/B testing and data analysis to optimize campaigns for maximum ROI.

• Manage advertising budgets across platforms including commerce platforms, allocating resources effectively to achieve campaign objectives and KPIs (to drive both brand awareness and revenue growth).

• Developing and implementing comprehensive performance marketing strategies across digital channels including search, social media, and display advertising

• Managing and optimising paid advertising campaigns to achieve key performance indicators and target metrics

• Monitoring budget allocation across multiple channels and ensuring cost-effective spending to maximise campaign results

• Collaborating with creative and content teams to develop compelling ad copy and marketing materials that drive engagement

• Testing and implementing new marketing channels, tactics, and technologies to identify opportunities for growth

• Generating regular performance reports and dashboards to track key metrics and present findings to stakeholders

• Optimising landing pages, user experience, and conversion funnels to improve overall campaign effectiveness

What we're looking for

• 3-5 years of proven experience in performance marketing, digital marketing, or a related field (Managerial Level)

• Strong proficiency with digital marketing tools and platforms such as Tiktok Ads, Google Ads, META Ads, Etc., analytics software, and marketing automation tools

• Demonstrated ability to analyse marketing data, identify trends, and make data-driven decisions to optimise campaign performance

• Experience managing marketing budgets and demonstrating strong ROI awareness across multiple channels

• Excellent understanding of SEO, SEM, social media advertising, and other digital marketing channels

• Strong project management skills with the ability to manage multiple campaigns simultaneously whilst meeting deadlines

• Excellent communication and presentation skills to effectively communicate results and recommendations to various stakeholders

• Creative thinking and problem-solving abilities with a proactive approach to identifying opportunities

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience

• Preferred: Experience with A/B testing, conversion rate optimisation, and marketing attribution models

• Familiarity with the consumer-focused categories (health/herbal products).