Site Merchandising Manager

# Site Merchandising Manager **Remote · Full Time · Manager** ## About Us Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. ## Role Overview The Site Merchandising Manager is responsible for executing the strategic merchandising vision across Comfrt's e-commerce platform. You will own the end-to-end optimization of how customers discover, navigate, and purchase products — managing product pages, category pages, site navigation, and search functionality. Working closely with Marketing, Merchandising, Tech, CX, and Data Science, you will create a best-in-class site experience. As a manager, you will supervise the Site Merchandising Coordinator and build a high-performing, detail-oriented team focused on execution excellence. This role is ideal for an experienced merchandiser who is hands-on, detail-oriented, and passionate about creating seamless shopping experiences that drive conversion. This role reports to the Senior Site Merchandising Manager. ## Key Responsibilities **Product Page Merchandising (PDP)** - Lead the execution and optimization of product page merchandising. - Manage product imagery, descriptions, and metadata to ensure compelling on-page storytelling. - Oversee upsell recommendations execution (related products, bundles, cross-sell opportunities). - Manage the Coordinator's PDP setup and data entry work to ensure accuracy, consistency, and on-brand presentation. - Ensure PDP merchandising aligns with brand aesthetic and seasonal campaigns. - Monitor PDP performance metrics and make data-driven decisions on optimization. **Product Discovery & Site Search (PLP & Algolia)** - Lead the execution and optimization of category pages, including filtering/faceting, sorting logic, and visual merchandising. - Design category experiences that guide customers through product selection while maintaining brand aesthetic. - Execute seasonal and trend-based category curation strategies to showcase collections, new products, and colorways. - Manage category taxonomy and hierarchy — ensuring the site structure is intuitive, scalable, and aligned with how customers think about fashion. - Own Algolia management end-to-end: day-to-day tuning, merchandising rule implementation, and operational excellence. - Organize product data and categorization to maximize search effectiveness and discoverability. - Execute A/B tests on discovery experiences (category curation, search ranking, filters, merchandising rules) designed by the Senior Site Merchandising Manager, CRO Manager, and Data Science team. - Monitor category, navigation, and search performance metrics and provide recommendations for optimization. **Team Leadership & Operations** - Manage the Site Merchandising Coordinator, providing direction, mentorship, and performance feedback. - Build and maintain processes for PDP/PLP updates, seasonal refreshes, product launches, and campaign execution. - Oversee data-entry QA, merchandise accuracy, and categorization consistency. - Monitor Okendo reviews and leverage customer feedback to inform merchandising recommendations. - Track metrics and report on team productivity and execution quality to the Senior Site Merchandising Manager. - Develop processes that scale as the team and business grow. ## Qualifications - **5+ years of e-commerce merchandising experience**, preferably in fashion, apparel, or lifestyle retail (DTC preferred). - **Hands-on experience with Shopify Plus** is strongly preferred. - **Expertise in site search/discovery platforms** (Algolia, Elasticsearch, or similar) — ideally Algolia experience. - **Proficiency in web analytics tools** (Google Analytics 4, FullStory, Hotjar, or similar). - **Demonstrated experience with PDP/PLP optimization** and product merchandising strategy. - **Team leadership or supervisory experience** — ability to manage direct reports, build processes, and drive accountability. - **CMS experience** (Contentful, Sanity, Shopify Meta Objects, or similar) is helpful. - **Strong analytical mindset** with attention to detail and problem-solving skills. - **Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field**, or equivalent professional experience. - **Passion for fashion, apparel, and consumer behavior** — ability to balance brand storytelling with conversion optimization. - **Fast-paced startup mentality**: experience in high-growth DTC environments and comfort with ambiguity. - **Excellent organizational and project management skills.** ## Nice-to-Have Qualifications - Experience with dynamic / AI-powered merchandising platforms. - Experience managing multiple channel merchandising (web, app, marketplace). - International e-commerce experience. - Experience with Okendo or customer review platforms. ## Why J

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