ASO Specialist

# ASO Specialist **Location:** Remote **Type:** Full Time **Experience Level:** Entry Level ## About Us Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. ## Role Overview The ASO Specialist will be responsible for optimizing Comfrt's mobile app store presence to increase visibility, downloads, CVR & core channel KPIs. This role focuses on keyword research, metadata optimization, creative asset testing and monitoring store performance across platforms like the Apple App Store, Google Play, Fuego & AppsFlyer. The app specialist will analyze behavior, reviews, user journeys and competitors to refine positioning and messaging that resonate with fashion-focused audiences. This role will also work closely with marketing, product, tech, growth, creator & design teams to align app updates, promotions & campaigns with the overall brand strategy. ## Key Responsibilities **CRO & Performance Growth** - Drive app store conversion rate (CVR), installs, and core acquisition KPIs through continuous ASO optimization - Conduct ongoing keyword research, ranking analysis, and search trend monitoring to improve app discoverability and relevance - Optimize app store metadata including titles, subtitles, descriptions, keyword fields, and promotional text across platforms - Plan, execute, and analyze A/B tests on store creative assets (icons, screenshots, preview videos) to improve listing performance - Analyze user behavior, acquisition funnels, and post-install performance to connect ASO efforts to downstream engagement and revenue - Monitor and evaluate store performance metrics using App Store Connect, Google Play Console, Fuego, AppsFlyer, and internal analytics tools - Track, analyze, and respond to ratings and reviews to identify friction points and opportunities for conversion and retention improvement - Conduct competitive and category analysis to benchmark performance and identify growth opportunities within the fashion app ecosystem **Cross-Functional Collaboration & Strategic Alignment** - Partner closely with Marketing, Growth, Product, Design, Creators and Tech teams to align ASO strategy with broader brand, acquisition, and retention initiatives - Coordinate app store updates with feature launches, seasonal drops, promotions, and paid media campaigns - Collaborate with Design and Creative teams to develop high-performing, on-brand store assets that resonate with fashion-focused audiences - Work with Product and Engineering teams to understand release roadmaps, feature prioritization, and technical constraints - Translate app store insights, user feedback, and review analysis into actionable recommendations for product and experience improvements - Support integrated growth initiatives by aligning ASO efforts with paid UA, CRM, influencer, and lifecycle marketing strategies - Communicate performance results, test learnings, and strategic recommendations clearly to cross-functional stakeholders **App Management, Ownership & Governance** - Own and manage Comfrt's app store presence across Apple App Store and Google Play, ensuring accuracy, quality, and brand consistency - Maintain app store listings, metadata updates, localization needs, and compliance with platform guidelines and best practices - Manage ASO tools, dashboards, and reporting to ensure consistent performance tracking and insights sharing - Monitor app store algorithm updates, policy changes, and industry trends to proactively adjust strategy - Support app release processes by coordinating store submissions, approvals, and updates in collaboration with tech teams - Ensure app store content reflects current product functionality, messaging, and value proposition - Establish documentation, workflows, and best practices for ASO execution and long-term scalability ## Required Qualifications - Bachelor's degree in Marketing, Communications, or related field - 3-5 years of experience in Ecommerce, D2C & multi-channel growth - Understanding of Shopify, Apps, A/B Testing & CRO - Strong writing and editing skills with excellent attention to detail - Proactive mindset with ability to work ahead of schedule ## Desired Skills & Attributes - Proven track record of managing day-to-day ASO strategy, tech stack & roadmap - Proven track record of designing and executing successful A/B and multi-variant tests, leading to measurable increases in conversion rates - Experience with ASO tools & platforms like Fuego, AppBrew & Tapcart - A deep understanding of channel analytics with the ability to interpret data and uncover actionable insights - Knowledge of industry trends, best practices, AI & emerging technologies - Strong project management and organizational skills - Ability to work in a fast-paced environment and manage multiple prior

Apply directly on RemoteJobs.org: https://remotejobs.org/remote-jobs/aso-specialist-comfrt