SEO Specialist

Key Responsibilities

• Develop and execute SEO and Generative Engine Optimization (GEO) strategies to increase organic visibility across traditional search engines and AI-powered platforms.

• Optimize website content, site architecture, and digital assets to improve rankings and increase citations in AI search engines such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.

• Implement technical SEO best practices, including structured data, schema markup, entity optimization, crawlability, indexing, and site performance improvements.

• Strengthen brand authority and knowledge graph presence through high-quality digital publications, authoritative directories, citations, and review platforms.

• Monitor, analyze, and report on SEO and AI search performance, including organic traffic, AI referral traffic, entity visibility, keyword rankings, and GEO metrics, translating insights into actionable strategies.

• Stay up to date with the latest developments in SEO, AI search, and search engine algorithms to continuously improve performance and maintain a competitive advantage.

Requirements

• Bachelor's degree in Marketing, Communications, Information Technology, Computer Science, or a related field.

• 1–2 years of experience in SEO, digital marketing, content optimization, or a related role.

• Solid understanding of SEO fundamentals, semantic search, GEO (Generative Engine Optimization), and the evolving AI search ecosystem.

• Hands-on experience with Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, or similar SEO tools.

• Strong analytical skills with the ability to interpret traffic, search performance, and AI visibility data to drive business decisions.

• Excellent written and verbal communication skills in both English and Bahasa Indonesia. Mandarin proficiency is an advantage.

• Detail-oriented, proactive, and results-driven, with strong problem-solving skills and a willingness to learn.

• Google Analytics, SEO, or related certifications, as well as a portfolio demonstrating measurable SEO achievements, will be considered a strong advantage.

Why You'll Love Working With Us

• Be at the forefront of the rapidly growing SEO and AI Search (GEO) industry.

• Gain hands-on experience working with clients across diverse industries and enterprise-level projects.

• Work in a collaborative, ambitious, and supportive team that values innovation and continuous learning.

• Enjoy clear career progression, personalized mentorship, and opportunities for professional growth.

• Make a direct impact by helping brands increase their visibility in both traditional search engines and the next generation of AI-powered search experiences.