Brand Manager

Job Description

We are seeking a highly strategic and passionate Brand Manager to lead and strengthen our brand portfolio. This role will be responsible for developing and executing branding strategies, enhancing brand equity, and delivering impactful customer experiences through integrated marketing initiatives.

Key Responsibilities:

• Develop and execute brand strategies, including segmentation, targeting, and positioning aligned with business objectives and brand DNA.

• Plan and implement integrated ATL and BTL marketing campaigns, brand activations, and promotional events.

• Manage annual branding budgets and ensure cost-effectiveness.

• Analyze market trends, consumer insights, and competitor activities to identify opportunities and strengthen product positioning.

• Lead the planning and execution of brand events, store openings, customer gatherings, product launches, and partnership programs.

• Collaborate closely with Digital Marketing, Creative, Merchandising, and other stakeholders to ensure consistent and impactful brand communication.

• Review and ensure the quality and consistency of all branding and marketing materials.

• Monitor, evaluate, and report on the effectiveness of branding activities, providing recommendations for continuous improvement.

• Manage external agencies, event organizers, media partners, and vendors to ensure successful campaign execution.

• Lead, coach, and develop team members to achieve business objectives.

Requirements:

• Bachelor's Degree in Marketing, Business Management, Communications, or related disciplines.

• Minimum 4 years of experience as a Brand Manager or in an equivalent managerial role.

• Proven experience in the Luxury Retail, Premium Retail, Luxury Lifestyle, or Hospitality industries is mandatory.

• Strong knowledge of Brand Management, Integrated Marketing Communication, and Customer Experience.

• Proven experience in managing ATL/BTL campaigns and brand activation programs.

• Strong analytical skills with the ability to interpret market trends and campaign performance.

• Excellent leadership, communication, stakeholder management, and project management skills.

• Customer-oriented with strong strategic thinking and business acumen.