Marketing Communication – Community & Activation

Marketing Communication – Community & Activation

PT Jakarta Setiabudi Internasional Tbk is looking for a dynamic and well-connected Marketing Communication – Community & Activation professional to strengthen community engagement and drive visitor traffic to our commercial properties, particularly Setiabudi One and One Satrio.

This role is ideal for someone who enjoys building networks, connecting with communities, creating collaborations, and organizing engaging events and activations.

Key Responsibilities :

• Build and maintain strong relationships with various communities, clubs, organizations, and lifestyle groups.

• Actively identify, approach, and engage new communities to organize activities and events at Setiabudi One and One Satrio.

• Develop and execute community engagement programs, events, and activations to increase visitor traffic and engagement.

• Initiate collaborations with various communities, including sports & wellness, hobby, automotive, creative, professional, family, youth, music, lifestyle, and other relevant communities.

• Plan and execute community gatherings, workshops, competitions, exhibitions, tenant activations, and other engaging events.

• Develop collaboration opportunities between communities and tenants to increase tenant exposure and visitor engagement.

• Coordinate with internal teams, tenants, vendors, event organizers, and external partners to ensure successful program execution.

• Support marketing communication activities through social media, digital campaigns, content, and promotional materials.

• Continuously identify new communities, trends, and partnership opportunities that can generate traffic and strengthen Setiabudi One and One Satrio as vibrant lifestyle destinations.

• Monitor and evaluate the effectiveness of community programs and events based on traffic, participation, engagement, and overall program performance.

Qualifications :

• Bachelor’s degree in Marketing, Communication, Public Relations, Business, Event Management, or related field.

• Minimum 2–3 years of experience in Marketing Communication, Community Engagement, Event & Activation, Partnership, or related roles.

• Strong community network and proven experience in engaging and collaborating with multiple communities is highly preferred.

• Experience in retail, shopping mall, lifestyle destination, F&B, event organizer, creative agency, hospitality, or commercial property will be an advantage.

• Strong networking, interpersonal, communication, and negotiation skills.

• Passionate about community building, events, networking, and creating engaging experiences.

• Creative and proactive in generating fresh ideas for events, community programs, and collaborations.

• Good understanding of social media and current lifestyle/community trends.

• Strong coordination and event execution skills.

• Willing to support events and community activities outside regular working hours or on weekends when required.