Deskripsi Pekerjaan
Informasi lengkap tentang posisi dan persyaratan
Ringkasan Yukerja
Lowongan NEW PRODUCT STRATEGY MANAGER (Snack, Food, and Drink Product) di Boon Rawd Brewery kami kurasi dari JobStreet (kategori Teknologi & IT). Perhatikan lokasi kerja (Dusit, Bangkok) sebelum melamar. Yukerja.com bukan pemberi kerja — lamaran diproses di situs sumber resmi.
Key Responsibilities
A. Strategic Brand & Portfolio Architecture
Brand Consolidation: ??????????????????????????????????????? ??????????????????????? ???????????????????????? (Brand Role) ????????????????????????????????????????????????????????
Brand DNA & Positioning: ????? Positioning ???????????????????????????????????????? ?????????????????????????????????????????????????????????
B. New Product Development (NPD) Strategy
Idea to Concept Translation: ????????????????????????????????????????????????? (Factory Capability) ?????????????????????????? (Product Concept) ??????????? Pain Point ??????????????????
Strategic Roadmap: ????? Product Roadmap ?????????????????????? ????????????????????????????????????????????????????????????????????????????????????????
Value Proposition Design: ?????? "???????????????" ?????????????????????????????????????????????????????????????????????????????
C. Market Insight Utilization
Consumer & Market Analytics: ????????????????????????? (Insight) ???????????????????????????????????? Market Gap ???????????????????????????
Competitive Analysis : ????????????????????????????????????????????????? Snack & Beverage ?????????????????????????????????????????????????????????
D. Cross-Functional Partnership & JV Alignment
Factory Synergy: ????????????????????????????????? ??????????????????????????????
Stakeholder Management: ????????????????????????????????????????????? ????????????????????????????????
Key Qualifications
Core Competency: Logical & Strategic Excellence
Structured Thinking: ??????????????????????????????? ????????????????????????????????????????????????????? (Excellent Framework Design)
Logic over Creative: ????????????????????? ?????? ???????? ?????????????????????????????????????????????????????????????????????????????????
Professional Experience
Strategic Background: ???????????? 7-10 ?????????? Brand Strategy, Product Management ???????????? FMCG
Portfolio Management: ???????????????????????????????????? (Brand Re-structuring) ???????????
?????????? (New Brand Launch) ??????????????????
Business Acumen: ?????????????????? (Profit & Loss, Supply Chain, Distribution Channel) ?????????????????????????????????????????????????
Personal Attributes & Skills
Adaptive Diplomacy: ????????????????? ?????????????????????????????????????????? ???????????????????????????
English Proficiency: ?????????????????????? Business Level
Outcome-Oriented: ?????????????????? ????????????????????????????? (Zero-to-One Mindset)