Social Media Specialist

Job Overview

We are looking for a Social Media Specialist to manage and grow our brand presence across Instagram, X, Threads, and TikTok. This role is focused on planning and executing strong daily social media content, especially Instagram feed curation, while ensuring content is adapted and synchronized across platforms with consistency and relevance. You will work closely with the creative team to make sure every post is aligned with the brand identity, current trends, and campaign objectives.

Key Responsibilities

• Manage day-to-day social media content across Instagram, X, Threads, and TikTok.

• Plan, organize, and maintain a visually strong and cohesive Instagram feed that reflects the brand identity.

• Write engaging captions and adapt content tone based on each platform’s style and audience behavior.

• Post and synchronize content across platforms, including repurposing and adjusting TikTok posts for other social channels when relevant.

• Ensure content is uploaded on schedule and aligned with campaign timelines.

• Monitor social media trends, formats, and platform updates to keep content fresh and relevant.

• Collaborate with the creative team for content planning, copy direction, and visual consistency.

• Coordinate with internal teams to support launches, campaigns, promos, and brand moments.

• Track content performance such as reach, engagement, saves, shares, and audience growth.

• Provide insights and suggestions to improve content quality, posting strategy, and platform performance.
  
  

Qualifications

• Minimum Bachelor’s degree in Marketing, Communication, Digital Media, or a related field.

• Strong understanding of Instagram, X, Threads, and TikTok.

• Good sense of visual curation, especially for Instagram feed planning.

• Able to write clear, engaging, and platform-appropriate captions.

• Understands how to adapt one content piece into multiple formats for different channels.

• Familiar with content scheduling, trend monitoring, and social media analytics.

• Organized, detail-oriented, and able to manage posting timelines consistently.

• Creative, proactive, and up to date with internet culture and social media trends.

• Comfortable working in a fast-paced environment and handling multiple content needs.

• Basic knowledge of design/content tools is a plus.