Brand Manager

About us

Daewoong Pharmaceuticals is committed to becoming a global healthcare group dedicated to improving quality of life. With the largest number of overseas branches and subsidiaries among Korean pharmaceutical companies, Daewoong is continually strengthening its competitive edge through diverse collaboration networks in research, development, manufacturing, and sales. Our vision is to become a world-leading healthcare group by recruiting and fostering talented individuals globally and contributing to the development of local pharmaceutical industries.

About the role

At Daewoong Pharmaceutical, we seek individuals with strong growth potential who can learn, communicate, collaborate, and execute effectively to adapt quickly and respond proactively in a fast-changing environment.

1. Learning
   Individuals who pursue ambitious goals and are eager to continuously learn and grow through self-directed development.

2. Communication
   Individuals who communicate with an open mindset and actively improve their work through collaboration and feedback.

3. Cooperation
   Individuals who collaborate across teams and departments with a win-win mindset to achieve shared success.

4. Execution
   Individuals who set clear goals and principles, organize their thoughts logically, and follow through with strong commitment and persistence.

Key responsibilities

Responsibilities:

1. Brand Strategy Localization & Execution Planning

• Localize global brand strategies developed by HQ to align with the Indonesian market environment, including consumer trends, channel dynamics, and competitive landscape

• Conduct market research, insight analysis, and competitive benchmarking to define brand positioning and product strategies

• Develop packaging, pricing, and promotional strategies tailored to Indonesian distribution channels (including both offline and online channels)

• Establish annual brand plans and execution roadmaps within the allocated marketing budget in alignment with HQ, and track performance against key objectives

1. Marketing Communication Execution

• Plan and manage professional engagement activities targeting KOLs, physicians, pharmacists, and other healthcare professionals (e.g., symposiums, workshops, CSO training programs)

• Lead collaboration with the Indonesian Pharmacists Association (IAI), including MOU establishment and development of annual pharmacist education programs and webinar initiatives

• Manage BPOM regulatory registration processes, monitor timelines, and respond to regulatory updates and changes

• Coordinate communication with HQ, distribution partners, and other stakeholders, and provide regular progress reports

1. Cross-Functional Collaboration

• Collaborate with internal stakeholders in Indonesia (Sales, RA, SCM, Medical, etc.) to support effective brand execution

• Work closely with HQ Global Brand Managers and Product Development teams to align on product strategy and marketing initiatives

• Develop product communication materials and conduct training sessions for CSO and sales teams.

What we're looking for

1. Education : Minimum of bachelor’s degree in Marketing, Business Administration, Pharmacy, or related field

2. Proven Experience : Minimum 4- 8 years of experience in the pharmaceutical, healthcare, or FMCG industry in Indonesia, relevant experience may include brand management, product marketing, sales planning, or distribution/channel management, Strong KOL network, especially with physicians and pharmacists.

3. Language skills : Fluency in both spoken and written English, with the ability to communicate effectively with internal teams and external partners.

4. Brand Management Competency : Experience in launching or developing new businesses, brands, or channels (Zero-to-One experience).

Highly Preferred

1. Consumer Healthcare (OTC) or FMCG Industry

2. Brand launch and product management

3. Medical Marketing or HCP Engagement

4. Pharmacy/Hospital Channel Experience

5. Partnership management with key accounts or pharmacy chains

Apply now

If you are a strategic thinker with passion for brand management and expertise in the pharmaceutical sector, we would love to hear from you. Please submit your curriculum vitae, a cover letter detailing your relevant experience, and any supporting documents to our recruitment team. Join us in driving pharmaceutical innovation and excellence in Indonesia.