Tiktok Business Development

Qualifications:

1. Bachelor’s degree or above with 1–3 years of experience in TikTok KOL/Influencer Marketing, preferably in the Indonesian market or pet industry.

2. Fluent in English and/or Indonesian, with strong communication and negotiation skills.

3. Strong skills in planning, project management, business negotiation, and cross-functional coordination.

4. Data-driven and result-oriented, with the ability to analyze ROI and optimize campaign performance.

5. Target-oriented, adaptable, and able to work effectively in a fast-paced environment.

6. Leadership experience and overseas brand development background are a plus.
   

Job Description:

1. Assist in the implementation of KOL cooperation initiatives for the Indonesian TikTok pet product market, and support the execution of influencer expansion plans and monthly performance targets. Assist in rolling out localized influencer marketing solutions based on pet product selling points, local consumption habits and trending content on the platform.

2. Source and connect with Indonesian short-video creators, live-stream influencers, KOCs and local MCN institutions. Support the establishment and hierarchical sorting of exclusive pet-category influencer resource pools, implement standardized cooperation processes, and assist in maintaining daily long-term influencer relationships.

3. Manage the full-cycle execution of influencer cooperation, including business communication, cooperation negotiation, contract document arrangement, product sample delivery follow-up, content review and scheduled posting arrangement. Strictly check content quality and brand tone to ensure all published content fits local Indonesian market preferences and avoids localization adaptation issues.

4. Follow daily team work arrangements and collaborate with local Indonesian team members. Complete assigned KOL operation tasks, track project progress, synchronize work data, participate in on-the-job training and cross-language collaboration, and comply with unified team work standards to ensure stable team execution and work efficiency.

5. Assist in monitoring the GMV output and overall ROI of the TikTok influencer matrix. Be familiar with mainstream cooperation models including pure commission (CPS), targeted commission and partnership budget. Support the control of content marketing costs, conduct regular data statistics and feedback, and help maintain healthy profit margins of the business.

6. Support the planning and execution of influencer co-branding campaigns and seeding matrix layouts in response to new product launches, platform promotional events and local Indonesian festivals. Cooperate with operation, advertising and design teams to ensure the smooth implementation of all marketing activities.

7. Continuously monitor updates of Indonesian TikTok platform rules, algorithm adjustments, competitor influencer strategies and industry trends. Collect and sort out market insights and potential compliance risks, report problems in a timely manner, and ensure stable and compliant business operations.

8. Keep track of front-end product inventory status. Flexibly assist in adjusting influencer short-video release schedules and live-stream promotion rhythms in response to stockouts, overstock and other inventory changes, so as to avoid waste of influencer and marketing resources.