Marketing Executive (Beauty)

About the Company

MixWork Pte. Ltd. is the premier Singapore-based HR outsourcing partner specializing in strategic cross-border workforce solutions. We help international brands and global organizations build, manage, and scale skilled, dedicated, and top-tier offshore teams in Indonesia to accelerate their business growth. By joining us, professionals become part of a well-structured regional team, ensuring a seamless employment experience backed by full local legal compliance, comprehensive benefits, and dedicated HR support.

Job Summary

The Marketing Executive (Beauty) will be the dedicated marketing resource for our client's beauty concepts, responsible for planning and executing brand and campaign marketing initiatives. This role provides operational support to the client's core Singapore / International team. You will collaborate closely with regional stakeholders to develop and deliver campaigns that build brand awareness, drive footfall, and support commercial performance.

Responsibilities

1. Campaign Planning & Execution

• Plan and execute integrated marketing campaigns across brand, digital, print, and in-store channels for the Beauty concept.
• Develop comprehensive campaign briefs, timelines, and post-campaign performance reviews.
• Coordinate seamlessly with internal teams, agencies, brand partners, and media vendors to deliver campaigns on time and within budget.

2. Brand Marketing

• Support the development and consistent application of brand identity across all beauty marketing touchpoints.
• Ensure all creative output aligns strictly with the Beauty concept's positioning, tone, and target audience.
• Develop seasonal and thematic campaign narratives in direct collaboration with the Singapore team.

3. Brand Partner & Vendor Management

• Serve as the primary marketing liaison with the beauty merchandising team to drive the concept forward.
• Coordinate co-marketing and promotional activities, ensuring alignment with the overall campaign calendar.
• Manage robust relationships with creative agencies, media vendors, and production houses.

4. Retail & In-Store Marketing

• Coordinate in-store promotional materials, activations, and visual merchandising in line with established campaign plans.
• Collaborate with retail and buying teams to align marketing activities with product launches, brand events, and key trading periods.

5. Reporting & Performance Tracking (KPIs)

• Track, analyze, and report on campaign performance metrics, providing actionable recommendations for future growth.
• Maintain accurate marketing calendars and ensure strict alignment across all stakeholders regarding timelines and deliverables.

Requirements

1. Experience & Education

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of specialized marketing experience within beauty retail or beauty brands.
• Experience with comparable beauty retailers or brands (such as Sephora or Watsons) is strongly preferred.
• Demonstrated track record of successfully planning and executing brand and campaign marketing.
• Strong understanding of the beauty industry, consumer behavior trends, and the competitive retail landscape across Southeast Asia.

2. Core Competencies & Skills

• Project Management: Strong organizational skills with the ability to successfully juggle multiple brand partners and campaigns simultaneously.
• Communication: Excellent written and verbal communication skills in English are required to ensure seamless cross-border collaboration.
• Technical Proficiency: Proficient in Microsoft Office. Familiarity with basic design tools (e.g., Canva, Adobe) is a strong plus.
• Industry Passion: Genuine passion for and deep knowledge of the beauty category.
• Soft Skills: Highly collaborative and comfortable working with a remote team based in Singapore. Detail-oriented with a strong sense of ownership. Proactive and capable of working independently with minimal supervision.

Benefits

• Regulatory Compliance: Full employment contract in strict accordance with Indonesian Manpower Law No. 13 of 2003 and applicable Job Creation Laws.
• Social Security: Comprehensive enrollment in standard local benefits, including BPJS Kesehatan (Health Insurance) and BPJS Ketenagakerjaan (Employment/Pension Security).
• Allowances: Mandatory Annual Religious Holiday Allowance (THR) provided as per government regulations.

As this is an international role, all screenings and interviews will be conducted in English. We appreciate your understanding.

We are an Equal Opportunity Employer. We are committed to creating an inclusive, diverse, and fair workplace culture that values talent and capability above all else, completely free from racial discrimination or bias.