Marketing Analyst Intern

SUMMARY

Project MORE is seeking a talented individual to assist our Marketing & Communications team with organizing, processing, and analyzing marketing data collected from various channels, including web, social, surveys, email, and donations/transactions. This position reports to the Director of Marketing.

Type: Intern

Term: 3 months from start date

Hours per Week: Approximately 10-12 hours

Workplace: Remote

This position is best suited for an individual interested in gaining experience within a well-organized, respected non-profit who wants to gain experience in their related career and give back to the community. The candidate will gain knowledge of the organization's LGBTQ+ community projects and utilize/build skills in data analysis, market research, database management, market segmentation, and web and social media analytics.

RESPONSIBILITIES

• Analyze acquisition, donor, client, and other funnels and customer intent
  

• Measure ROI of online and offline advertising, outreach, fundraising, and event campaigns
  

• Analyze and report on marketing KPIs for web, social media, and promotions
  

• maintain analytics BI platform (Zoho Analytics and Google Analytics)
  

• Conduct competitive research and analyze benchmarking data
  

• Recommend optimizations based on data and trends
  
• Creating and developing reports that are easily digestible to a non-expert
  

• Research, implement, and manage marketing analysis/tracking tools to support our promotional projects
  

• Work closely with outreach, marketing, and event teams to identify opportunities for new client acquisition and broaden community reach
  

Requirements

QUALIFICATIONS

Required:

• Currently enrolled in college or a graduate with Associate's or Bachelor's Degree
  

• Minimum 1 year work or project experience working with data and analytics, preferably in a marketing or business context
  

• Proficient with data culling, cleaning, organization, reporting, and interpretation
  

• Able to effectively report on KPIs
  

• Ability to work effectively and efficiently independently and collaboratively
  

• Manage multiple assignments simultaneously, while meeting tight deadlines
  

• Be a quick learner, self starter, and have cultural humility
  

• Proficient knowledge of spreadsheet software (Sheets or Excel)
  

• Available to devote at least 10 hours per week to the role with estimated -- 80% independent work, 20% team/collaborative work - some weeks may require additional assistance.
  

• Must have some weekday evening and/or weekend availability for collaboration/meetings
  

• Willing and able to pass a background check
  

Desired:

• Degree/Certificate in Data Analytics, Business Administration, Business Information Systems, Marketing, Communications, Statistics, Computer Science, or other related field.
  

• Familiar with marketing automation software
  

• Familiar with data analytics programs like Google Analytics, Facebook Analytics, Zoho Analytics
  

• Familiar with Zoho (One) applications, especially CRM, Analytics, Campaigns, Marketing Hub, BackStage, Social
  

• Familiar with LGBTQ+ community and nonprofit organizations and their operations
  

• Available to volunteer for other campaign, virtual, and potentially in-person events
  

Benefits

This position is unpaid and is eligible to receive the following great benefits:

• Academic credit
  

• Community service hours
  

• Flexible scheduling
  

• Meal allowance
  

• Paid travel & work expenses
  

• Team discounts
  

• Telecommuting/Remote Work
  

Project MORE internships offer direct exposure to the workings of a regional nonprofit organization, close supervision by the Project MORE leadership/staff, interaction with other community organizations, corporations, government officials, and opportunities to attend conferences, trainings, and special events relating to the LGBTQ community.

Project MORE seeks individuals with a positive, energetic, can-do attitude that believes in our mission and “Be MORE. Do MORE.” culture!

Originally posted on Himalayas