Social Media Manager TikTok and Founder

Who You Are

You are a culturally plugged, TikTok-obsessed content creator and strategist who understands how to own TikTok content and TikTok Shop. You will drive Once Upon a Farmâ??s TikTok presence end-to-endâ??strategy, creation, publishing, and performanceâ??while also developing and producing content for our co-founders. This role will have vendor resources, but must be able to execute content on their own as well. While this is a remote role, this candidate must be based out of Los Angeles, CA , NYC or San Francisco/Bay Area, CA.

The Task At Hand

This is a rare dual mandate: roughly half your time is building Once Upon a Farmâ??s TikTok into a high-converting Gen-Z and millennial destination, and the other half is working directly our founders to develop their own content. You will report to the Senior Manager of Social and collaborate closely with the broader Marketing and Creative teams.

Responsibilities

TikTok Strategy & Growth

Own our TikTok channel as the driver of primarily Gen-Z audience growth, with a secondary focus on Millennial parents, health enthusiasts, and athletes, to help Once Upon a Farm find niche markets to expand reach, brand awareness, and TikTok Shop revenue

Develop and execute a platform-native content strategy built around Once Upon a Farmâ??s product lineup, brand mission, and cultural relevance to young parents and Gen-Z consumers

Build and manage Once Upon a Farmâ??s TikTok Shop presence along with the E-Commerce team, driving traffic, conversion, and repeat purchase through shoppable content, live formats, and product integrations

Stay ahead of TikTok trends, sounds, formats, and creator culture to ensure our brand is consistently early, authentic, and on-platform

Partner with the Senior Manager of Social Media on cross-platform content strategy, ensuring TikTok content complements and amplifies Once Upon a Farmâ??s Instagram and YouTube presence

Work proactively within your budget to find and develop agencies and influencers who can create additional TikTok Content for the brand.

TikTok Content Creation & Production

Personally concept, shoot, edit, and publish much of Once Upon a Farmâ??s TikTok contentâ??you are the creator, not just the director

Develop recurring formats and series that build audience loyalty and drive saves, shares, and follows

Create content spanning product storytelling, childhood nutrition education, brand values, and culturally relevant momentsâ??all tailored for a TikTok-first audience

Capture real-time content at brand events, activations, and shoots with prepared concepts and shot lists, and direct on-site photographers and videographers to do the same with your art direction.

Brief and collaborate with the Partnerships & Influencer team to activate creators who extend OFarmâ??s TikTok reach and authenticity.

Own vendor selection, outreach, payment and execution for the TikTok platform including agencies, CGI creators and videographers.

Founder Content

Work directly with our founders to produce content, with a focus on TikTok and Instagram.

Work with Once Upon a Farm Brand team to proactively identify relevant brand moments in a timely manner, allowing you time to capture, execute and edit the content with founders ahead of launch.

Translate foundersâ?? authentic personality, passions, and voice into platform-native content that resonates with their audiences, while reinforcing their roles as our founders.

Concept, produce, and edit content for Once Upon a Farm specific founder appearancesâ??including product launches, campaigns, and brand storytelling momentsâ??that works in concert with their personal channelâ??s content

Develop repeatable formats for founders that are engaging, sustainable, and distinctly theirs

Coordinate shoot logistics, prep shot lists and talking points, and ensure content is captured efficiently during Jenâ??s available windows

Performance & Optimization

Track and report on TikTok KPIs including follower growth, engagement rate, video views, TikTok Shop GMV, and conversion metrics

Translate performance data into actionable content decisionsâ??double down on what works, kill what doesnâ??t

Partner with the E-commerce team to align TikTok content with promotional calendars and TikTok Shop campaigns

Present TikTok and Founder content performance to stakeholders in quarterly business reviews

In This Role, Youâ??ll Bring With You

4+ years of social media or content experience, with a significant portion focused on TikTok content creation and strategy

Demonstrated ability to grow a TikTok account and drive measurable business outcomesâ??including TikTok Shopâ??through original content

Deep, native understanding of TikTokâ??s algorithm, trends, and creator ecosystem; you consume the platform daily and can spot an emerging format before it peaks

Proven experience creating content for or alongside a public figure, founder, or talentâ??comfortable navigating the balance between authentic personal voice and brand alignment

Hands-on creator skills: you can concept, shoot (ideally on mobile), and edit (CapCut, Adobe, or equivalent) a high-performing TikTok video yourself

Experience in CPG, beauty, food, lifestyle, or wellness brands strongly preferred

Strong copywriting instincts with the ability to adapt voice across Onec Upon a Farmâ??s brand and foundersâ?? personal tone

Comfortable working with senior stakeholders and talent; professional, organized, and discreet

Highly self-directedâ??you manage your own production schedule, publishing calendar, and performance reporting without hand-holding

Must provide a portfolio that includes TikTok content you personally created and can speak to the strategy and outcome behind

Must demonstrate measurable TikTok results: follower growth, viral content, Shop-driven revenue, or equivalent

Must be comfortable on-screen and directing talent in a low-fuss, high-output production environment

Previous exposure to cross-functional work between Sustainability and People & Culture preferred

This role must be based out of Los Angeles, CA , NYC or San Francisco

Please note that visa sponsorship is not available for this position

Compensation

Full-Time, Salaried, Exempt

The anticipated salary range for this position is $100,000.00 to $110,000.00. The actual salary offer will carefully consider a few factors, including skills,

qualifications, experience, and location. Certain positions are eligible for additional forms of compensation, such as bonuses, stipends, and role-specific perks.

Additional

Remote-first work environment

Annual Bonus

401(k) program + 4% company match after three months

New Hire Remote Life Stipend + annual Nourish and Nurture Allowance

Monthly Cell and Internet Stipend

Quarterly Farm-to-Fridge home deliveries and Employee Discounts

New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 monthsâ?? supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey

Unlimited Paid Time Off

Paid Volunteer Time

Paid Time Off to fulfill civic

responsibilities, including jury duty and voting in local, state, and national elections

Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee

Vision and Dental Insurance are covered at 100% for the employee and dependents

Life insurance

Flexible spending account and Health Savings Accounts for applicable plans

Employee assistance program (EAP)

All other

benefits, leaves, and insurance as required by law, based on your specific residence

And so much more!

Who We Are

Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients - whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection- to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives - just simple, real, nutritious snacks your entire family will love.

We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their childrenâ??s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

Our Team: Weâ??re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while weâ??re invested in our product, weâ??re equally invested in one another's success.

Once Upon a Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon a Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.

In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon a Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Please see our Privacy Policy to learn more about the data we collect.

This job description is a summary of duties; it is by no means an all-inclusive list but is merely a broad guide of expected duties.

You must reside in the United States to be considered for this position.

Must be 18 years or older at the time of application.