Digital Growth & Activation (Financial Services)

Required Qualifications & Skills

• Experience: 1–5 years in digital marketing, growth hacking, or product activation, preferably with CRM and landing page tools.
• Technical Skills: Proficiency in digital advertising platforms (Facebook/Google/TikTok Ads), analytics tools, and SEO.
• Analytical Mindset: Strong ability to interpret data, conduct A/B testing, and optimize performance.
• Education: Bachelor’s degree in Marketing, Business, or related fields. 
• Common Goals
• Increasing active users and reducing churn.
• Maximizing Return on Advertising Spend (ROAS).
• Achieving "Aha Moment" for new users (product adoption).
• Able to join estimate Mei-June 2026

A Digital Growth & Activation professional drives revenue and user acquisition by managing end-to-end digital marketing campaigns, optimizing conversion funnels, and executing growth strategies across channels like SEO/SEM, social ads, and email. Key responsibilities include analyzing user journeys to increase retention, testing new growth experiments (A/B testing), and collaborating with product teams for adoption. 

Key Responsibilities:

• Growth Strategy Execution: Develop and implement data-driven growth strategies to increase user acquisition, activation, and retention.
• Digital Campaign Management: Plan, execute, and optimize paid campaigns (Meta, TikTok, Google Ads) to meet ROI and conversion targets.
• Funnel Optimization: Analyze customer journeys to identify leakages, managing top-to-bottom-of-funnel initiatives to improve conversion rates.
• Product Adoption/Activation: Drive product usage through targeted, engaging digital, CRM, and in-app campaigns.
• Data Analytics & Reporting: Monitor key metrics (KPIs) to evaluate performance and provide actionable insights for continuous improvement.