Social Media Content Planner & KOL/UGC Partnership Lead

About Champoil

Champoil is an industrial oil and chemical processing company focused on building scalable, efficient, and high-performance operations. We emphasize system-driven execution, data-based decision making, and continuous improvement across all functions. Our goal is to transform industrial expertise into structured systems that build trust, educate the market, and support sustainable business growth.

Role Overview

This role is responsible for designing, managing, and continuously optimizing CHAMPOIL's social media content strategy and creator partnership ecosystem.

The focus is not on simply publishing daily content, but on building a structured content engine that consistently educates the market, strengthens brand credibility, supports commercial objectives, and creates long-term relationships with creators, communities, distributors, and industrial users.

You will act as the central driver for content planning, creator management, KOL and UGC partnerships, content production governance, and performance-based content optimization.

Key Responsibilities

Content Planning & Calendar Management

• Develop weekly and monthly content calendars across Instagram, TikTok, YouTube Shorts, and other social media platforms

• Define content pillars, content angles, hooks, key messages, caption direction, call-to-action, and content formats

• Align content planning with brand objectives, product campaigns, market education, and sales support initiatives

• Build structured content sequencing across awareness, education, trust-building, engagement, and conversion stages

• Identify scalable content series that can be consistently produced over time

Creator Briefing & Content Direction

• Develop comprehensive written briefs for freelance creators, KOLs, videographers, editors, designers, and external partners

• Provide clear campaign objectives, target audiences, key messages, mandatory talking points, visual references, shot direction, deliverables, timelines, and revision workflows

• Ensure every content asset accurately communicates the brand while making technical products easy to understand

• Maintain consistency in messaging, quality, and creative execution across all content

Freelance Creator Coordination

• Manage freelance creators throughout the entire production process from ideation, briefing, production, review, revision, to final asset delivery

• Monitor production timelines to ensure content is delivered according to the content calendar\

• Maintain quality standards across all externally produced content

• Develop structured workflows and tracking systems for content production, revisions, deadlines, and final asset management

KOL, Micro Creator & UGC Partnership

• Identify, evaluate, and establish partnerships with KOLs, micro creators, communities, and UGC creators relevant to automotive, workshops, trucking, heavy equipment, maintenance, industrial products, and related sectors

• Evaluate creators based on audience fit, engagement quality, niche relevance, credibility, content style, and brand safety

• Manage creator outreach, negotiation, briefing, approvals, deliverables, usage rights, timelines, and campaign reporting

• Build long-term creator and community relationships that generate sustainable, authentic, and credible content

Content Performance Review & Optimization

• Analyze content performance using metrics such as reach, engagement rate, watch time, retention rate, share rate, save rate, click-through rate, and website or WhatsApp traffic

• Identify winning content formats, creators, hooks, storytelling approaches, and content series

• Recommend content improvements based on data rather than assumptions

• Continuously optimize content strategy to improve business impact and audience engagement

Cross-Functional Collaboration

• Collaborate with Brand, Sales, Operations, Production, and Distributor teams to ensure content reflects real customer experiences and operational realities

• Gather insights from customers, mechanics, operators, distributors, and internal stakeholders as content sources

• Translate complex industrial and technical products into simple, engaging, and educational content for broader audiences

• Ensure brand communication remains credible, practical, and technically accurate

Requirements

• Bachelor's degree in Marketing, Communication, Business, Digital Marketing, Public Relations, Management, Multimedia, Journalism, or related fields

• Experience in Social Media Strategy, Content Planning, Content Marketing, Creator Management, KOL Management, Influencer Marketing, UGC Campaigns, or Digital Marketing roles

• Experience in manufacturing, industrial products, automotive, machinery, chemical, lubricants, tools, spare parts, B2B, or related industries is preferred

• Proven experience in developing content calendars, content strategies, and social media campaigns

• Experience managing freelance creators, content production workflows, or external creative partners from planning through final delivery

• Strong understanding of KOL partnerships, influencer marketing, creator management, and UGC campaign execution

• Experience developing structured creator briefs, campaign guidelines, and content production documentation

• Strong understanding of social media platforms including Instagram, TikTok, YouTube Shorts, and short-form video content strategies

• Experience analyzing content performance using metrics such as engagement rate, retention rate, watch time, share rate, save rate, CTR, and traffic

• Ability to translate technical or industrial products into engaging, educational, and easy-to-understand content

• Experience using content planning and collaboration tools such as Notion, ClickUp, Google Workspace, Meta Business Suite, TikTok Analytics, or similar platforms

• Ability to work cross-functionally with Brand, Sales, Operations, Production, Distributors, and External Creators

• Strong project management, communication, structured problem-solving, and data-driven decision-making skills

• High ownership, creativity, attention to detail, and ability to balance brand consistency with content performance

Success Indicators

• Content calendars are consistently executed according to planned timelines

• Creator briefs become more structured, reducing revisions and improving production efficiency

• Freelance content production operates through standardized and scalable workflows

• A strong network of KOLs, micro creators, communities, and UGC partners is established

• Content evolves from random posting into structured, repeatable content series

• Social media performance continuously improves through data-driven optimization

• Content quality improves in terms of storytelling, clarity, relevance, and audience engagement

• Performance reporting clearly identifies successful content patterns and optimization opportunities

• CHAMPOIL's social media becomes a stronger platform for education, trust-building, demand generation, and commercial support