Senior Marketing Specialist (Onsite Work)

About Cedar Care Group CIC

Cedar Care Group CIC provides high-quality housing across the UK, working with local authorities, landlords and partner organisations to deliver safe, sustainable accommodation for individuals and families. We are looking for an experienced Senior Marketing Specialist to lead our marketing strategy, strengthen our brand and support the continued growth of the organisation.

Role Overview

The Senior Marketing Specialist will be responsible for planning, developing and executing strategic marketing initiatives that increase brand awareness, generate high-quality enquiries and support business growth. This role combines strategic thinking with hands-on campaign creation, content development, marketing material design and performance analysis. The successful candidate will take ownership of Cedar Care Group and CND marketing function, ensuring every campaign aligns with the company's objectives and delivers measurable results.

Strategic Marketing

• Develop, implement and continuously improve the company's overall marketing strategy.
• Create annual, quarterly and monthly marketing plans aligned with business objectives.
• Identify opportunities to increase brand awareness, lead generation and market presence.
• Conduct competitor, market and industry analysis to identify trends and opportunities.
• Develop strategic marketing initiatives to support business growth.
• Analyse marketing statistics and campaign performance to make data-driven recommendations.
• Continuously review and optimise marketing strategies to maximise return on investment.

Campaign Planning & Creation

• Create and manage end-to-end marketing campaigns from concept through to delivery.
• Develop strategic campaigns targeting landlords, local authorities, referral partners, investors and other stakeholders.
• Produce campaign schedules, content calendars and marketing plans.
• Coordinate multiple campaigns simultaneously while meeting deadlines.
• Monitor campaign success and continually optimise performance using marketing analytics.

Marketing Materials

• Design and create brochures, leaflets, company profiles, presentations, case studies, proposal documents, digital advertisements, social media graphics, infographics, newsletters, email marketing templates and event materials.
• Ensure all marketing materials remain consistent with Cedar Care Group branding.

Digital Marketing & Email Campaign Management

• Develop and implement digital marketing strategies to support business growth.
• Manage the company's social media platforms and online presence.
• Plan and schedule monthly content calendars.
• Create engaging content for LinkedIn, Facebook, Instagram and other relevant platforms.
• Support website content updates and SEO improvements.
• Create and manage paid advertising campaigns where required.
• Plan, create, design and manage targeted email marketing campaigns using SendGrid.
• Build, segment and maintain email marketing databases.
• Design professional branded email templates and marketing communications.
• Schedule and distribute SendGrid email marketing campaigns.
• Monitor delivery, open, click-through, bounce and conversion rates.
• Conduct A/B testing and optimise campaigns.
• Produce regular SendGrid performance reports and recommendations.
• Ensure GDPR compliance.
• Use campaign statistics and analytics to improve campaign effectiveness.

Marketing Performance & Analytics

• Produce weekly and monthly marketing reports.
• Track website traffic, lead generation, conversion rates, social media engagement, email performance and campaign ROI.
• Present strategic recommendations based on campaign performance.

Brand Management

• Maintain consistency across all company branding.
• Develop new branding initiatives.
• Protect and enhance the company's reputation.

Collaboration

• Work closely with Directors and senior management.
• Support business development initiatives.
• Coordinate with external suppliers.
• Assist with internal communications and corporate events.

Essential Skills & Experience

• Minimum 5 years' experience in a senior marketing role.
• Proven experience creating strategic marketing plans and delivering successful campaigns.
• Strong copywriting, content creation and campaign planning skills.
• Experience creating professional marketing materials.
• Excellent understanding of digital marketing, email marketing and social media.
• Experience using SendGrid or similar platforms.
• Strong analytical, organisational and project management skills.
• Ability to work independently.
• Advanced written and spoken English.

Technical Skills

• Canva or Adobe Creative Suite
• Google Analytics
• Meta Business Suite
• LinkedIn Campaign Manager
• SendGrid
• Microsoft Office 365
• Asana, Trello, ClickUp or similar
• AI tools such as ChatGPT

Key Performance Indicators (KPIs)

• Deliver strategic marketing plans on schedule.
• Create and launch successful marketing campaigns.
• Produce high-quality marketing materials.
• Increase website traffic and qualified enquiries.
• Improve lead generation and conversion rates.
• Increase social media engagement.
• Improve SendGrid campaign performance.
• Produce accurate weekly and monthly reports.

Personal Attributes

• Strategic and commercially minded.
• Creative and innovative.
• Highly organised and self-motivated.
• Excellent attention to detail.
• Strong analytical and problem-solving skills.
• Collaborative and proactive.

Working Hours

Full-time position aligned with UK business hours. Flexibility to attend virtual meetings during UK working hours when required.

Why Join Cedar Care Group CIC?

• Lead the company's marketing strategy.
• Make a meaningful social impact.
• Professional development and career progression opportunities.