Digital Marketing and CRM Specialist

Role Description

This is a full-time on-site role for a Digital Marketing and CRM Specialist located in Jakarta. The candidate will be expected to:

• Supporting digital brand building initiatives across social platforms, with a strong focus on TikTok.

• Continuously test creatives, audience strategies, content formats, and platform mechanics to unlock growth opportunities.

• Supporting performance analysist, identify what is or isn’t working, and rapidly implement corrective actions.

• Create and manage content that aligns with the KUBOTA brand identity and marketing objectives

• Provide personalized support to customers, addressing inquiries and concerns promptly

• Provide knowledgeable assistance to customers to resolve queries accurately and efficiently ensuring quality standards are in place. 

• Maintains a solutions-oriented approach to challenges, ensuring efficient and effective problem resolution.

• Collect customers’ feedback to identify areas for improvement

• Collaborate with relevant departments to implement enhancements based on community input

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field

• 2-3 years’ experience in digital marketing, content creating and customer relationship, or a related role

• Strong understanding of TikTok ecosystem, content-driven growth, and performance marketing.

• Expertise in video production, image creation, and editing for social media platforms (TikTok, Instagram, Capcut, etc.) Stay up to date with the latest  social media best practices and technologies

• Excellent communication and interpersonal skills

• Understanding of social media platforms and community dynamics

• Ability to work collaboratively and independently in a dynamic environment

• Good organizational and time management skills

• Fluent in English is preferred

• Experience in a similar role in a company engaged in heavy machinery is a plus

Special Skills/Competencies Preferred

• Digital Marketing and Content Creation

• Community Engagement

• Customer service

• Effective Communication

• Networking and Relationship Building