Content Marketing Specialist (Education & Storytelling)

At Vooya, we believe stories can inspire growth. Every learning experience, workshop, and coaching program carries stories of curiosity, transformation, and human potential. We are looking for someone who can uncover and communicate these stories in meaningful ways. We are looking for a thoughtful and proactive Content Marketing Specialist (Education & Storytelling) to help strengthen Vooya’s brand through compelling storytelling and strategic content creation.

This role is ideal for someone who enjoys turning ideas, interviews, experiences, and insights into content that educates, engages, and builds trust. This is not just a content production role. We are looking for someone who can think strategically about messaging, audience, and impact.

Key Responsibilities

Content Creation & Storytelling

• Create compelling content for social media, website, presentations, brochures, newsletters, and other marketing materials
• Translate Vooya’s programs, workshops, and experiences into clear and engaging narratives
• Write educational, promotional, and brand storytelling content in both English and Bahasa Indonesia
• Transform raw ideas, interviews, and field experiences into meaningful stories

Content Strategy & Brand Communication

• Develop content plans and editorial calendars aligned with business priorities
• Ensure content aligns with Vooya’s brand voice, positioning, and communication goals
• Identify relevant themes, topics, and storytelling angles that resonate with target audiences
• Support campaign ideation for launches, workshops, and events

Cross-functional Collaboration

• Collaborate with design, video, and program teams to bring stories to life
• Conduct interviews with students, parents, facilitators, mentors, and partners to gather authentic stories and insights
• Contribute ideas to improve Vooya’s marketing communication and brand positioning

We Think You’ll Thrive Here If You…

• Are curious about people, stories, and human growth
• Enjoy writing and simplifying complex ideas
• Can identify meaningful insights and emotional hooks from conversations or experiences
• Care about substance, not just trendy content
• Are proactive, resourceful, and eager to learn
• Can think strategically while executing consistently

Requirements

• Willing to work from office
• Preferably 1+ year experience in content marketing, copywriting, communications, journalism, or related fields
• Strong fresh graduates with excellent writing skills are welcome to apply
• Excellent writing skills in English and Bahasa Indonesia
• Strong research, interviewing, and communication skills
• Strong attention to detail and content quality
• Able to manage multiple projects and deadlines

Bonus Points

• Background in education, psychology, communication, journalism, or media
• Experience in scriptwriting or editorial work
• Familiarity with social media and digital marketing
• Understanding of visual storytelling, design, or video production (a plus, not a must)

What You’ll Gain

• Fixed salary
• BPJS Ketenagakerjaan
• Embark on exciting domestic and international travel adventures, capturing breathtaking moments and storytelling the highlights of Vooya’s immersive experiences.

Application Note

• Please attach 2–3 writing samples or content portfolio (articles, social media copy, scripts, newsletters, etc.).
• Applicants with relevant writing portfolios will be prioritized in the recruitment process.