Deskripsi Pekerjaan
Informasi lengkap tentang posisi dan persyaratan
Ringkasan Yukerja
Lowongan owned channel & growth optimization di Sandiya Kreasi Utama kami kurasi dari Glints (kategori Marketing & Penjualan). Perhatikan lokasi kerja (Kebayoran Baru) sebelum melamar. Yukerja.com bukan pemberi kerja — lamaran diproses di situs sumber resmi.
Owned Channel Growth & Optimization
Responsibilities :
- D2C Strategy & Migration: Design and execute strategies to gradually shift customer acquisition and retention from marketplaces (Shopee, Tokopedia, TikTok shop) to the brand’s own website and WhatsApp channel to maximize profit margins.
- ?Website Management: Oversee the day-to-day operations, user experience (UX), product catalog updates, and checkout flow of the brand's own website to optimize conversion rates.
- ?WhatsApp Commerce: Structure and optimize the WhatsApp sales funnel, implementing automated workflows, quick replies, and personalized broadcast campaigns to drive repeat purchases.
- ? Retention & Loyalty: Implement CRM or loyalty initiatives on owned channels to increase Lifetime Value.
Marketplace Management & Optimization
- Operations & SLA: Oversee day-to-day operations on regional marketplaces (Shopee, Tokopedia, TikTok Shop), ensuring store health metrics (ratings, chat response, SLA, and fulfillment) remain excellent.
- ?Catalog & SEO: Optimize product listings with accurate details, high-quality visuals, metadata, and SEO-friendly descriptions to maximize organic visibility.
- ?Campaign Planning: Build and maintain marketing calendars, coordinate promotional events (twin date, payday, etc), and execute new product launches across all platforms.
Paid Ads, Traffic Generation & Campaign Execution
- Multi-Channel Ads Management: Planning, monitor, and optimize paid advertising campaigns across both marketplace internal ads (Shopee Ads, Tokopedia Marketing Solutions) and external traffic sources (Meta Ads, TikTok Ads, Google Ads).
- ROAS & Budget Control: Allocate ad spend efficiently across platforms to meet and exceed Return on Ad Spend (ROAS) targets while scaling traffic to the website.
- Cross-Functional Coordination: Collaborate closely with inventory, fulfillment, customer service, and the creative/design team to ensure a seamless customer shopping experience and asset readiness.