MARCOMM DATA ANALYST

Job Description:

• Collect and consolidate data from various sources (social media, website analytics, CRM, marketing platforms, offline, etc.) to gain a holistic view of marketing performance and customer insights and behavior.

• Clean, process, and analyze data to identify trends, patterns, and insights that inform marketing and communication strategies.

• Develop reports and dashboards to visualize data and communicate findings to stakeholders.

• Define, measure and track marketing ROI (Return on Investment) for various campaigns and initiatives.

• Collaborate with the Strategic Communication Planning team to translate data insights into actionable recommendations for communication plans and media placement.

• Proactively identify opportunities to improve data collection and analysis processes.
  

Requirements:

• Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Computer Science, or a related field with strong analytical components).

• Minimum 1 year of experience in data analysis, preferably in a marketing or communications context.

• Strong understanding of data collection methods across various touchpoints (social media, website, CRM, etc.).

• Proficiency in data analysis tools and techniques (e.g., Excel, Google Analytics, social media analytics platforms, SQL, R, Python, or similar).

• Ability to define and measure marketing ROI and other relevant KPIs.

• Excellent communication and presentation skills, with the ability to explain complex data insights in a clear and concise manner.  

• Strong problem-solving and analytical skills.

• Detail-oriented and organized